Localytics vs. Matomo Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
Matomo Analytics
Score 7.7 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Pricing
LocalyticsMatomo Analytics
Editions & Modules
Localytics
$95.00
Per Application Per Month
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Offerings
Pricing Offerings
LocalyticsMatomo Analytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOn-premise Edition is free to download and install on one's own servers.
More Pricing Information
Community Pulse
LocalyticsMatomo Analytics
Top Pros
Top Cons
Best Alternatives
LocalyticsMatomo Analytics
Small Businesses
OneSignal
OneSignal
Score 9.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocalyticsMatomo Analytics
Likelihood to Recommend
6.0
(3 ratings)
2.2
(21 ratings)
Likelihood to Renew
7.0
(1 ratings)
8.7
(13 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Support Rating
3.0
(1 ratings)
6.7
(3 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
LocalyticsMatomo Analytics
Likelihood to Recommend
Upland Software
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Read full review
Matomo
Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
Read full review
Pros
Upland Software
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Read full review
Matomo
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
Read full review
Cons
Upland Software
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
Read full review
Matomo
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Read full review
Likelihood to Renew
Upland Software
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Read full review
Matomo
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Read full review
Usability
Upland Software
No answers on this topic
Matomo
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Read full review
Support Rating
Upland Software
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Read full review
Matomo
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Read full review
Implementation Rating
Upland Software
No answers on this topic
Matomo
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Read full review
Alternatives Considered
Upland Software
We have not used other products but are going to start exploring making a switch to a new platform.
Read full review
Matomo
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Read full review
Return on Investment
Upland Software
  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
Read full review
Matomo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
Read full review
ScreenShots

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview