Lookback is a UX research platform for mobile & desktop moderated and unmoderated research, from the company of the same name in Palo Alto.
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Sogolytics
Score 8.5 out of 10
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Sogolytics (formerly SoGoSurvey) is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.
Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.
Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.
I think if you are surveying often to gather data, Sogolytics is a great product. If you are not seeking in-depth data, there are certainly more affordable options. As a non-profit, we find this to be a great tool for in-depth data and easy-to-use reports. The report feature is our main draw to this product; it is visually appealing, easy to share, and translates.
Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template
Everything on the platform is laid out logically and in a manner that even our less technical administrators can go onto the system and create/manage any surveys or feedback questionnaires. The options for distribution of these surveys are also simple and straight forward with all available choices showing. Our users don't need to know the ins and outs of the system to be able to use it.
I had an issue whereby I used a free trial that ended, locking me out of my account. I contacted their customer service to help with this issue, which they resolved in under half an hour. I was extremely impressed with their speed and quality of service, which led me to filling out this review!
Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.
Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does
In summary, Sogolytics has proven to be the perfect fit for our pre and post-test assessments. Its seamless integration, efficient data collection, and powerful reporting capabilities have significantly improved our ability to track and communicate the impact of our programs. We highly recommend Sogolytics to organizations looking for a reliable and user-friendly data management solution.
Members were very appreciative of the survey requesting their input on Capital Projects. Too many time, 1 - 2 staff members or Board members make decisions for the entire membership, which is not always the best approach.
Hoping for actionable areas to improve once the results of the Membership Satisfaction survey completes.
