Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Tableau Prep
Score 8.0 out of 10
N/A
Tableau Prep enables users to get to the analysis phase faster by helping them quickly combine, shape, and clean their data. According to the vendor, a direct and visual experience helps provide users with a deeper understanding of their data, smart features make data preparation simple, and integration with the Tableau analytical workflow allows for faster speed to insight. Tableau Prep allows users to connect to data on-premises or in the cloud, whether it’s a database or a…
$15
per month billed annually per user
Pricing
LookerTableau Prep
Editions & Modules
No answers on this topic
Viewer
$15
per month billed annually per user
Explorer
$42
per month billed annually per user
Creator
$70
per month billed annually per user
Offerings
Pricing Offerings
LookerTableau Prep
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerTableau Prep
Considered Both Products
Looker

No answer on this topic

Tableau Prep
Top Pros
Top Cons
Features
LookerTableau Prep
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.0
117 Ratings
2% below category average
Tableau Prep
-
Ratings
Pixel Perfect reports7.495 Ratings00 Ratings
Customizable dashboards8.7116 Ratings00 Ratings
Report Formatting Templates7.9100 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
117 Ratings
1% above category average
Tableau Prep
-
Ratings
Drill-down analysis8.1113 Ratings00 Ratings
Formatting capabilities7.4115 Ratings00 Ratings
Integration with R or other statistical packages8.147 Ratings00 Ratings
Report sharing and collaboration8.7117 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.5
113 Ratings
3% above category average
Tableau Prep
-
Ratings
Publish to Web8.295 Ratings00 Ratings
Publish to PDF8.8101 Ratings00 Ratings
Report Versioning8.276 Ratings00 Ratings
Report Delivery Scheduling8.998 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
114 Ratings
16% below category average
Tableau Prep
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)7.9110 Ratings00 Ratings
Location Analytics / Geographic Visualization7.597 Ratings00 Ratings
Predictive Analytics4.66 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.3
113 Ratings
2% below category average
Tableau Prep
-
Ratings
Multi-User Support (named login)8.8106 Ratings00 Ratings
Role-Based Security Model8.093 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.2107 Ratings00 Ratings
Report-Level Access Control8.145 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
84 Ratings
30% below category average
Tableau Prep
-
Ratings
Responsive Design for Web Access6.781 Ratings00 Ratings
Mobile Application5.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.575 Ratings00 Ratings
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LookerTableau Prep
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All AlternativesView all alternativesView all alternatives
User Ratings
LookerTableau Prep
Likelihood to Recommend
8.5
(118 ratings)
9.0
(7 ratings)
Likelihood to Renew
9.3
(8 ratings)
8.0
(1 ratings)
Usability
8.8
(12 ratings)
7.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
5.3
(3 ratings)
Implementation Rating
10.0
(1 ratings)
6.0
(1 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerTableau Prep
Likelihood to Recommend
Google
As a Sales, it suited me to use such well-developed software with a nice dashboard that could navigate between my prospects, visualize the numbers of clients, and check my achievements for each quarter. That would help me understand my performance and record the data I needed for myself as a salesperson.
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Tableau
If your data sets are coming in without much stewardship then Tableau Prep can help to clean the data before you start trying to create visualizations for your end users. You will save a lot of time this way - rather than seeing problems once you are creating dashboards. If you don't have large data sets or your data is relatively simple, then Tableau Prep may not be needed.
Read full review
Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Tableau
  • Display the raw data coming in from the data warehouse
  • Point out situations that might be erroneous
  • Show the distribution of raw data figures
Read full review
Cons
Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Tableau
  • Use of Macros within Workflow (and more types of automation)
  • Join Editor also giving a SQL Update Query
  • More types of visuals
Read full review
Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
Read full review
Tableau
It is a valuable tool for generating and cleaning files for multiple purposes.
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Tableau
It works well and is user friendly for the basics but needs more options for bring in data (using SQL queries for example) and export format options.
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Reliability and Availability
Google
No objections
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Tableau
No answers on this topic
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Tableau
No answers on this topic
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Tableau
I have not really had to reach out for any kind of customer support for Tableau Prep, so I can't really say. However, the support that Tableau has given for their other products has been great, so I would assume it would be the same here. They are also constantly adding new features and providing software updates, and that is always a plus.
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Implementation Rating
Google
Very satisfied, easy to implement
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Tableau
Live connections to cloud services (Google Sheets for example) and cloud hosted databases (cloud hosted SIS for example) for scheduled flows are not supported
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Alternatives Considered
Google
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be accessed by multiple people. The reporting system is perfect and has a wide range of options/reporting options that can be implemented.
Read full review
Tableau
Before Prep, we had to do all the data joining and connecting in a Tableau Workbook. Not only did this cause workbooks connected with live data to run frustratingly slowly, a new connection and set-up had to be established every time a new workbook as created, even if you were working with the same data. The extracts produced by Prep allow several workbooks to be working from the same data set-up without any additional work, saving time and stress.
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Contract Terms and Pricing Model
Google
Perfect price to performance
Read full review
Tableau
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Tableau
  • Quicker data sets for online reports
  • More efficient data cleaning Ad Hoc reports
  • Costly if using data management to schedule data pull and cleaning (priced per viewer accounts not creator accounts)
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.