What users are saying about
10 Ratings
10 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
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Feature Rating Comparison

Data Collection

Lotame
8.6
Collection of first-party data
Lotame
8.9
Collection of third-party data
Lotame
8.7
Access to Third-party Data Providers
Lotame
8.2

Data Classification

Lotame
8.1
Audience taxonomy
Lotame
8.2
Tag Management
Lotame
8.4
Data Analysis Dashboard
Lotame
7.5

Ad Network Integration

Lotame
8.9
Data Transfer
Lotame
9.0
DSP integration
Lotame
8.8

DMP Analytics

Lotame
7.7
Campaign Analytics
Lotame
7.7
Audience Analytics
Lotame
7.7

Pros

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch profile photo

Cons

  • The user interface is usable, but could use some improvements
  • Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
Trevor Patch profile photo

Alternatives Considered

Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the best price.
Jim Cairl profile photo

Return on Investment

  • Positive Click through Rates in Digital campaigns
  • Insights of audience which saved campaign money
No photo available

Pricing Details

Lotame

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details