Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
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Pricing
Lotame
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Lotame
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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More Pricing Information
Features
Lotame
Data Collection
Comparison of Data Collection features of Lotame
Feature
Lotame
6.3
8 Ratings
26% below category average
Collection of first-party data
6.08 Ratings
Collection of third-party data
9.07 Ratings
Access to Third-party Data Providers
4.08 Ratings
Data Classification
Comparison of Data Classification features of Lotame
Feature
Lotame
7.7
8 Ratings
7% below category average
Audience taxonomy
7.08 Ratings
Tag Management
8.07 Ratings
Data Analysis Dashboard
8.08 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Lotame
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
