What users are saying about
10 Ratings
10 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
No photo available

Feature Rating Comparison

Data Collection

Lotame
8.6
Collection of first-party data
Lotame
8.8
Collection of third-party data
Lotame
8.6
Access to Third-party Data Providers
Lotame
8.2

Data Classification

Lotame
8.1
Audience taxonomy
Lotame
8.2
Tag Management
Lotame
8.5
Data Analysis Dashboard
Lotame
7.5

Ad Network Integration

Lotame
9.0
Data Transfer
Lotame
9.1
DSP integration
Lotame
8.8

DMP Analytics

Lotame
7.8
Campaign Analytics
Lotame
7.9
Audience Analytics
Lotame
7.6

Pros

Lotame

  • Very good client service and hands on support. Good online training platforms & know how centers.
  • Transparent and easy way to create audiences and manage the audiences in the platform.
  • Encouraging their clients to share experiences and so get stronger.
No photo available

Cons

Lotame

  • The user interface is usable, but could use some improvements
  • Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
Trevor Patch profile photo

Alternatives Considered

Lotame

Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something that stands out from other DMPs.
Trevor Patch profile photo

Return on Investment

Lotame

  • We're winning direct media campaigns that we would never have won without Lotame's ability to segment the audience, full stop.
Jim Cairl profile photo

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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