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Lotame Review: "A leader in the DMP field"
https://www.trustradius.com/data-management-platforms-dmpLotameUnspecified8.510101
Trevor Patch profile photo
December 08, 2017

Lotame Review: "A leader in the DMP field"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Lotame

We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
  • The user interface is usable, but could use some improvements
  • Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
  • By using Lotame, we've been able to ensure that each ad impression served is relevant to the user
  • We have been able to greatly expand our audience segments through the use of third-party data
Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something that stands out from other DMPs.
Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Lotame Feature Ratings

Collection of first-party data
8
Collection of third-party data
8
Access to Third-party Data Providers
8
Audience taxonomy
8
Tag Management
9
Data Analysis Dashboard
8
Data Transfer
9
DSP integration
9
Campaign Analytics
8
Audience Analytics
8