A leader in the DMP field
December 08, 2017
A leader in the DMP field
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lotame
We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.
- Its ability to show different affinities of audience segments
- Creating and customizing audience segments
- Great reporting features to help learn more about audience segments and media performance
- The user interface is usable, but could use some improvements
- Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
- By using Lotame, we've been able to ensure that each ad impression served is relevant to the user
- We have been able to greatly expand our audience segments through the use of third-party data
Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something that stands out from other DMPs.