Lotame vs. Lumen Edge Private Cloud

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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CenturyLink Private Cloud is well suited for companies that are smaller and wouldn't have to undergo scaling for a longer time. Apart from that, it does well in almost all categories. It wouldn't actually be useful for bigger companies since the UI is a bit laggy sometimes and usually, it's not advisable for big companies.

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• robust framework
• amazing customer support in case you're facing maintenance issues
• collaborative ability is off the charts

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• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• UI can be really improved, since it sometimes lags a lot
• Very few know about the product, so they should advertise a bit more
• There maybe scaling issues since it's a relatively smaller company compared to its competitors

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Lotame has been an excellent partner with MMP

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There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

It doesn't stack up that well against them, since these are big companies and have huge infrastructures and they provide smooth scaling features. However CenturyLink Private Cloud is a little concise and not many people know about it, so I feel like they should advertise more and try to improve their customer outreach.

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• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• We reduced our cloud hosting costs a lot after switching to CenturyLink Private Cloud
• Maintenance is very easy since there is documentation available for every part
• It had some issues with the UI but we can neglect those considering the pricing options they provide.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info