Lotame vs. RangeMe

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

Incentivized

Invited by the Vendor

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RangeMe is well suited for folks who are willing to spend the time to perfect their listings and use the platform efficiently. It is not a 'set it and forget it' platform. Listen to the RangeMe Account Manage and don't be afraid to ask for advice, or for extra 'connection' allowances. On top of using RangeMe, it would help to research the buyers and their companies, too

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Sell
• Advertise retail connections
• In my experience, Chase you to sign up for premium plans

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I did not know ECRM was a partner service that worked hand-in-hand with RangeMe

Lotame has been an excellent partner with MMP

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

I've gone direct to retailers. Much cheaper and you build the relationship from the ground up. In my opinion, RangeMe is an aggressive sales platform and they're the only ones to benefit by essentially promising lots and delivering incredibly little.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• We have pitched to 4 Large Retailers and been accepted by all of them.
• Some buyers tell you exactly what they are looking for and give you the opportunity to deliver a product to meet that need.
• Retail advice received along the many steps taken along this journey has been invaluable.