Lotame vs. SAS Data Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.8 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
SAS Data Management
Score 8.0 out of 10
N/A
A suite of solutions for data connectivity, enhanced transformations and robust governance. Solutions provide a unified view of data with access to data across databases, data warehouses and data lakes. Connects with cloud platforms, on-premises systems and multicloud data sources.N/A
Pricing
LotameSAS Data Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotameSAS Data Management
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LotameSAS Data Management
Features
LotameSAS Data Management
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
26% below category average
SAS Data Management
-
Ratings
Collection of first-party data6.08 Ratings00 Ratings
Collection of third-party data9.07 Ratings00 Ratings
Access to Third-party Data Providers4.08 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
7% below category average
SAS Data Management
-
Ratings
Audience taxonomy7.08 Ratings00 Ratings
Tag Management8.07 Ratings00 Ratings
Data Analysis Dashboard8.08 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
28% below category average
SAS Data Management
-
Ratings
Data Transfer5.06 Ratings00 Ratings
DSP integration7.07 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
19% below category average
SAS Data Management
-
Ratings
Campaign Analytics6.06 Ratings00 Ratings
Audience Analytics7.08 Ratings00 Ratings
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Lotame
-
Ratings
SAS Data Management
8.3
10 Ratings
0% above category average
Connect to traditional data sources00 Ratings8.610 Ratings
Connecto to Big Data and NoSQL00 Ratings8.19 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Lotame
-
Ratings
SAS Data Management
6.7
8 Ratings
19% below category average
Simple transformations00 Ratings6.18 Ratings
Complex transformations00 Ratings7.48 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Lotame
-
Ratings
SAS Data Management
6.7
8 Ratings
16% below category average
Data model creation00 Ratings5.56 Ratings
Metadata management00 Ratings7.47 Ratings
Business rules and workflow00 Ratings6.67 Ratings
Collaboration00 Ratings7.07 Ratings
Testing and debugging00 Ratings6.17 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Lotame
-
Ratings
SAS Data Management
7.9
9 Ratings
1% below category average
Integration with data quality tools00 Ratings7.69 Ratings
Integration with MDM tools00 Ratings8.27 Ratings
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User Ratings
LotameSAS Data Management
Likelihood to Recommend
8.0
(8 ratings)
7.6
(11 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(2 ratings)
Usability
-
(0 ratings)
6.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.0
(1 ratings)
7.7
(6 ratings)
User Testimonials
LotameSAS Data Management
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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SAS
When data is in a system that needs a complex transformation to be usable for an average user. Such tasks as data residing in systems that have very different connection speeds. It can be integrated and used together after passing through the SAS Data Integration Studio removing timing issues from the users' worries. A part that is perhaps less appropriate is getting users who are not familiar with the source data to set up the load processes.
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Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
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SAS
  • SAS/Access is great for manipulating large and complex databases.
  • SAS/Access makes it easy to format reports and graphics from your data.
  • Data Management and data storage using the Hadoop environment in SAS/Access allows for rapid analysis and simple programming language for all your data needs.
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Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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SAS
  • Requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres.
  • Debugging errors from the logs is a complicated process.
  • E-mail alert system is very primitive and needs customization to make it more modern,
  • Cannot send SMS alerts for jobs.
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Likelihood to Renew
Lotame Solutions
No answers on this topic
SAS
We are happy with the software and its functionality. As a SAS-shop, DataFlux is a logical choice for complex data integration.
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Usability
Lotame Solutions
No answers on this topic
SAS
The main negative point is the use of a non-standard language for customizations, as well as the poor integration with non-SAS systems. However, there is no doubt that it is a high-performance and powerful product capable of responding optimally to certain requirements.
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Performance
Lotame Solutions
No answers on this topic
SAS
It worked as expected.
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Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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SAS
With SAS, you pay a license fee annually to use this product. Support is incredible. You get what you pay for, whether it's SAS forums on the SAS support site, technical support tickets via email or phone calls, or example documentation. It's not open source. It's documented thoroughly, and it works.
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Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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SAS
Because of ease of using SAS DI and data processing speed. There were lots of issues with AWS Redshift on cloud environment in terms of making connections with the data sources and while fetching the data we need to write complex queries.
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Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
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SAS
  • We have more users who can connect to the many different data sources.
  • Our users do have existing SAS programming knowledge and that can carry over.
  • Business functions are starting to rely on SAS Data Integration Studio work product shortly after introduction.
Read full review
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