Lotame vs. Software AG Universal Messaging

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

Incentivized

Software AG Universal Messaging is best used in conjunction with Software AG webMethods integration platform, as it works seamlessly with other components of that platform such as webMethods Integration Server and webMethods Trading Networks. It can be used with any messaging client developed in Java or .NET and supports JMS clients, however, it is best suited to being used as one component in an organization that is going to implement the entire webMethods platform to implement their Enterprise Service Bus integration solution.

Incentivized

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

Incentivized

• Low latency high performance messaging and event handling
• High availability
• Horizontal scalability
• Seamless integration with Software AG webMethods integration platform

Incentivized

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Incentivized

• Logging
• Administration
• Observability

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

Software AG Universal Messaging has excellent performance characteristics, a good high availability story, and works great when you are using the other products in the Software AG webMethods integration platform, as our organization is. It has relatively high licensing costs, which is a large negative when compared with open-source solutions such as Apache Kafka. However, Software AG provides good support services, and is a market leader in the integration space, giving some surety for risk-averse organizations that if something goes wrong we have a vendor we can rely on to help fix it.

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• Enables disparate software systems to be integrated, reducing manual data entry
• Enables high performance event handling for data lakes and analytics
• Has relatively high licensing costs

Incentivized