Lotame vs. lakeFS

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

Incentivized

LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately

Incentivized

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

Incentivized

• data
• connection
• management

Incentivized

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Incentivized

• search
• folders
• customer service

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• collaboration
• data
• sorting

Incentivized