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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    Selligent

    Score8 out of 10
    N/ASelligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A
    Pricing
    Aurea Campaign ManagerSelligent
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerSelligent
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Aurea Campaign ManagerSelligent
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and Selligent
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    46% below category average
    Selligent
    -
    Ratings
    WYSIWYG email editor2.01 Ratings00 Ratings
    Dynamic content5.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages4.01 Ratings00 Ratings
    A/B testing5.01 Ratings00 Ratings
    Mobile optimization6.01 Ratings00 Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management4.01 Ratings00 Ratings
    Triggered drip sequences4.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and Selligent
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    Selligent
    -
    Ratings
    Dashboards4.01 Ratings00 Ratings
    Standard reports6.01 Ratings00 Ratings
    Custom reports8.01 Ratings00 Ratings
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    Aurea Campaign ManagerSelligent
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    Score8.5 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea Campaign ManagerSelligent
    Likelihood to Recommend
    8.0
    (5 ratings)
    8.8
    (2 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Aurea Campaign ManagerSelligent
    Likelihood to Recommend
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
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    Zeta Global
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
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    Pros
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    Zeta Global
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
    Read full review
    Cons
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    Zeta Global
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    Zeta Global
    No answers on this topic
    Usability
    Aurea
    Super easy to use.
    Read full review
    Zeta Global
    No answers on this topic
    Reliability and Availability
    Aurea
    No issue.
    Read full review
    Zeta Global
    No answers on this topic
    Performance
    Aurea
    Running larger segments can take some time.
    Read full review
    Zeta Global
    No answers on this topic
    Support Rating
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    Zeta Global
    No answers on this topic
    Implementation Rating
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Alternatives Considered
    Aurea
    They are much better
    Incentivized
    Read full review
    Zeta Global
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    Zeta Global
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
    Read full review
    ScreenShots

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.