Lytics vs. Piwik PRO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Piwik PRO
Score 8.3 out of 10
N/A
Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The platform includes customer care from implementation and…N/A
Pricing
LyticsPiwik PRO
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsPiwik PRO
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Best Alternatives
LyticsPiwik PRO
Small Businesses
SALESmanago
SALESmanago
Score 9.1 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.1 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.4 out of 10
Contentsquare
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsPiwik PRO
Likelihood to Recommend
8.6
(4 ratings)
8.2
(7 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
LyticsPiwik PRO
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Piwik PRO
Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Piwik PRO
  • Manage all campaigns and increase large volumes of data.
  • It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
  • It's great to track all interactions between users and track all conversions.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Piwik PRO
  • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
  • Tag Manager: not all tags/triggers are possible yet to what we are used to.
  • Are more progressive payment model: more little steps to buy a plan.
  • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
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Support Rating
Lytics
No answers on this topic
Piwik PRO
We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Piwik PRO
Piwik Pro's support for multiple sites saved me a lot of time. To view reports from numerous client sites, I'll have to access a single dashboard. Its digest reports save time and are simple enough for non-technical executives to understand. It gives us access to information about individual users that Google doesn't allow us to see as a whole. It will allow users to express their desires more clearly. As a result, this one is significantly more useful compared to other tools.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Piwik PRO
  • We have obtained a good impact both economically and in data integration.
  • It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
  • We use the Enterprise plan because it provides us with the necessary tools and unlimited features.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration

Piwik PRO Screenshots

Screenshot of Piwik PRO Customer Data PlatformScreenshot of Core reportScreenshot of DashboardScreenshot of Funnel reportScreenshot of User flow reportScreenshot of Tag Manager