Lytics vs. Resulticks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Resulticks
Score 6.8 out of 10
Enterprise companies (1,001+ employees)
Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models.N/A
Pricing
LyticsResulticks
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsResulticks
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee-$500,022,000 per installation
Additional Details
More Pricing Information
Features
LyticsResulticks
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lytics
-
Ratings
Resulticks
7.6
2 Ratings
2% below category average
WYSIWYG email editor00 Ratings9.11 Ratings
Dynamic content00 Ratings7.32 Ratings
Ability to test dynamic content00 Ratings7.32 Ratings
Landing pages00 Ratings6.82 Ratings
A/B testing00 Ratings7.72 Ratings
Mobile optimization00 Ratings7.32 Ratings
Email deliverability reporting00 Ratings7.32 Ratings
List management00 Ratings7.72 Ratings
Triggered drip sequences00 Ratings8.21 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lytics
-
Ratings
Resulticks
7.7
2 Ratings
1% below category average
Lead nurturing automation00 Ratings8.21 Ratings
Data quality management00 Ratings7.32 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lytics
-
Ratings
Resulticks
7.5
2 Ratings
2% below category average
Calendaring00 Ratings7.72 Ratings
Event/webinar marketing00 Ratings7.32 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lytics
-
Ratings
Resulticks
7.5
2 Ratings
0% above category average
Social sharing and campaigns00 Ratings7.32 Ratings
Social profile integration00 Ratings7.72 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lytics
-
Ratings
Resulticks
7.0
2 Ratings
7% below category average
Dashboards00 Ratings7.32 Ratings
Standard reports00 Ratings7.32 Ratings
Custom reports00 Ratings6.42 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lytics
-
Ratings
Resulticks
6.8
2 Ratings
11% below category average
API00 Ratings6.82 Ratings
Role-based workflow & approvals00 Ratings6.82 Ratings
Customizability00 Ratings6.82 Ratings
Integration with Salesforce.com00 Ratings6.82 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.82 Ratings
Integration with SugarCRM00 Ratings6.82 Ratings
Best Alternatives
LyticsResulticks
Small Businesses
SALESmanago
SALESmanago
Score 9.1 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.1 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.4 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsResulticks
Likelihood to Recommend
8.6
(4 ratings)
6.8
(2 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
LyticsResulticks
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Resulticks
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Read full review
Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
Read full review
Resulticks
  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
Read full review
Resulticks
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
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Usability
Lytics
No answers on this topic
Resulticks
The UI and visualise toons are very intuitive and do not require interpretation
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Resulticks
Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Read full review
Resulticks
  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration