MagicPixel vs. TransUnion TruAudience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MagicPixel
Score 7.7 out of 10
Small Businesses (1-50 employees)
MagicPixel's s erver side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data…N/A
TransUnion TruAudience
Score 7.0 out of 10
N/A
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
Pricing
MagicPixelTransUnion TruAudience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagicPixelTransUnion TruAudience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MagicPixelTransUnion TruAudience
Top Pros
Top Cons
Features
MagicPixelTransUnion TruAudience
Tag Management
Comparison of Tag Management features of Product A and Product B
MagicPixel
7.2
3 Ratings
11% below category average
TransUnion TruAudience
8.4
2 Ratings
4% above category average
Tag library9.03 Ratings7.02 Ratings
Tag variable mapping7.03 Ratings9.02 Ratings
Ease of writing custom tags6.33 Ratings9.02 Ratings
Rules-driven tag execution6.02 Ratings9.02 Ratings
Tag performance monitoring9.03 Ratings10.02 Ratings
Page load times6.03 Ratings7.04 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings9.02 Ratings
Security
Comparison of Security features of Product A and Product B
MagicPixel
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
5% above category average
Role-based user permissions00 Ratings9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
MagicPixel
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
8% above category average
Event tracking00 Ratings10.02 Ratings
Mobile event tracking00 Ratings9.02 Ratings
Data distribution management00 Ratings9.02 Ratings
Universal data layer00 Ratings10.02 Ratings
Automated error checking00 Ratings7.02 Ratings
Best Alternatives
MagicPixelTransUnion TruAudience
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Medium-sized Companies
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagicPixelTransUnion TruAudience
Likelihood to Recommend
7.7
(3 ratings)
7.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(4 ratings)
Usability
8.0
(3 ratings)
7.0
(1 ratings)
Support Rating
8.0
(3 ratings)
5.0
(1 ratings)
User Testimonials
MagicPixelTransUnion TruAudience
Likelihood to Recommend
MagicPixel
Magic Pixel has worked really well between teams - the ability for anyone on our team from marketing to IT to channel leads can update and implement and track, enabling for better integration and more efficiency
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TransUnion
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
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Pros
MagicPixel
  • Multi-integrated tracking approach
  • Tag analytics
  • Lighthouse integration for Sitespeed + page experience monitoring.
  • Live debugging
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TransUnion
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
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Cons
MagicPixel
  • Pre built integrations are great, but the variety could be better.
  • Page loading times can be a bottle neck.
  • Tag suggestions are not always relevant.
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TransUnion
  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
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Likelihood to Renew
MagicPixel
No answers on this topic
TransUnion
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
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Usability
MagicPixel
Overall, usability is high and fairly intuitive
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TransUnion
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
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Support Rating
MagicPixel
While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out!
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TransUnion
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
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Alternatives Considered
MagicPixel
I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value.
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TransUnion
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
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Return on Investment
MagicPixel
  • Improved multi-integrative approach for less dev time implementing tags.
  • Easier testing of tags meant less down-time for misbehaving tags.
  • More mobile growth due to better tracking.
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TransUnion
  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.
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ScreenShots