Magisto in Menlo Park offers their video editing application to marketing teams, featuring an A.I. powered workflow with professional class effects, distribution and native video player.
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Vimeo
Score 7.7 out of 10
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Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
I think Magisto is the best product when it comes to creating slideshows or quick videos for any business, brand, or individual. Other video editors have better options with regard to adding filters or transitions, though. But I believe that Magisto, besides these two factors, …
I think Magisto is well-suited for individuals, businesses, and brands that want to create marketing videos that are on the shorter side. I don't think Magisto is a good match for someone seeking to create long, informative videos, streaming videos, etc. It is also good for someone who is working to brand every aspect of their business. Magisto helps with that.
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
It would be great if Magisto would allow significantly longer videos—20 to 30 minutes. I've often wondered why Magisto focuses on shorter videos and only recently began allowing videos that are 10 minutes maximum.
I would love for Magisto to offer an affiliate program. I publish a lot of videos that I create in Magisto and refer it to many people in the education and dance industries. I would love to be able to do that as a paid affiliate and I'm sure others would as well.
Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
"Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
I don't believe I've ever contacted Magisto for support, so I can't really say. The app has only frozen on me a couple of times (recently), and I usually log out and log back in and the error is fixed.
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
The user experience via Magisto is cleaner and fresher. The professional plan for Animoto started at $29 per month in comparison to $9.99 per month at Magisto.
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
