Likelihood to Recommend Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Read full review If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Read full review Pros Magnite (Rubicon Project)
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield. Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf. Read full review Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience. Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives. Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform. Read full review Cons Magnite (Rubicon Project)
If possible to update the reporting to have less delay time on the data. The reporting portal cuts off the bid request data after a period of time. The UI seems to be a bit slower lately. Read full review Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back. High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box. Read full review Usability Magnite (Rubicon Project)
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
Read full review Support Rating Magnite (Rubicon Project)
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Read full review Alternatives Considered Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain.
Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
Read full review Return on Investment Magnite (Rubicon Project)
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting. They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting. Read full review None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace. Reet Das Vice President, Global Digital Marketing
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