Magnolia vs. RocketReach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnolia
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
RocketReach
Score 7.6 out of 10
N/A
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.
$69
per month 100 Lookups Per Month
Pricing
MagnoliaRocketReach
Editions & Modules
DX Core
$3500
per month
DX Cloud
$6000
per month
Essentials
$69
per month 100 Lookups Per Month
Pro
$119
per month 250 Lookups Per Month
Ultimate
$209
per month 1,000 Lookups Per Month
Enterprise
Custom
Offerings
Pricing Offerings
MagnoliaRocketReach
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 50% discount available for annual billing.
More Pricing Information
Community Pulse
MagnoliaRocketReach
Features
MagnoliaRocketReach
Security
Comparison of Security features of Product A and Product B
Magnolia
8.0
69 Ratings
3% below category average
RocketReach
-
Ratings
Role-based user permissions8.069 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.1
68 Ratings
4% above category average
RocketReach
-
Ratings
API8.561 Ratings00 Ratings
Internationalization / multi-language7.661 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.0
74 Ratings
3% above category average
RocketReach
-
Ratings
WYSIWYG editor8.565 Ratings00 Ratings
Code quality / cleanliness8.465 Ratings00 Ratings
Admin section8.070 Ratings00 Ratings
Page templates8.972 Ratings00 Ratings
Library of website themes7.01 Ratings00 Ratings
Mobile optimization / responsive design8.563 Ratings00 Ratings
Publishing workflow7.573 Ratings00 Ratings
Form generator6.958 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
7.5
69 Ratings
1% above category average
RocketReach
-
Ratings
Content taxonomy7.663 Ratings00 Ratings
SEO support7.263 Ratings00 Ratings
Bulk management7.757 Ratings00 Ratings
Availability / breadth of extensions7.962 Ratings00 Ratings
Community / comment management6.951 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Magnolia
-
Ratings
RocketReach
6.7
3 Ratings
14% below category average
Advanced search00 Ratings7.73 Ratings
Identification of new leads00 Ratings6.03 Ratings
List quality00 Ratings5.43 Ratings
List upload/download00 Ratings6.73 Ratings
Ideal customer targeting00 Ratings5.43 Ratings
Load time/data access00 Ratings8.73 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Magnolia
-
Ratings
RocketReach
5.3
3 Ratings
38% below category average
Contact information00 Ratings5.13 Ratings
Company information00 Ratings5.43 Ratings
Industry information00 Ratings5.43 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Magnolia
-
Ratings
RocketReach
4.7
3 Ratings
45% below category average
Lead qualification process00 Ratings5.73 Ratings
Smart lists and recommendations00 Ratings4.43 Ratings
Salesforce integration00 Ratings4.01 Ratings
Company/business profiles00 Ratings6.13 Ratings
Alerts and reminders00 Ratings2.01 Ratings
Data hygiene00 Ratings3.73 Ratings
Automatic data refresh00 Ratings4.43 Ratings
Tags00 Ratings6.13 Ratings
Filters and segmentation00 Ratings5.43 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Magnolia
-
Ratings
RocketReach
4.0
1 Ratings
60% below category average
Sales email templates00 Ratings4.01 Ratings
Append emails to records00 Ratings4.01 Ratings
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MagnoliaRocketReach
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ManageWP
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Score 10.0 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
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User Ratings
MagnoliaRocketReach
Likelihood to Recommend
8.1
(78 ratings)
7.4
(3 ratings)
Likelihood to Renew
8.1
(9 ratings)
-
(0 ratings)
Usability
8.0
(68 ratings)
8.0
(2 ratings)
Performance
8.5
(67 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
-
(0 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
MagnoliaRocketReach
Likelihood to Recommend
Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
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RocketReach.co
RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
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Pros
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Read full review
RocketReach.co
  • Helps to enrich data where other platforms may not have the required data
  • Good resource for lead validation
  • Easy to use and straightforward UI
Read full review
Cons
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
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RocketReach.co
  • Search criteria having to be manually deleted
  • Finding the right contact
  • In my opinion, Outdated contact information
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Likelihood to Renew
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
Read full review
RocketReach.co
No answers on this topic
Usability
Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
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RocketReach.co
The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
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Performance
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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RocketReach.co
No answers on this topic
Support Rating
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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RocketReach.co
No answers on this topic
Alternatives Considered
Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Read full review
RocketReach.co
RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
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Return on Investment
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
Read full review
RocketReach.co
  • Increase the amount of contacts we upload daily to our CRM
  • Lead us to send out 2x the amount of emails each day
  • Uncover new prospects
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor