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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Sprinklr Service

    Score7.9 out of 10
    N/ASprinklr Service is a Contact Center platform for managing customer interactions across more than 30 voice, social, and digital channels. It centralizes conversation history and customer context as interactions move among email, chat, voice, and social channels. The platform includes embedded AI for intent classification, routing, agent assistance, quality review, and self-service automation. Sprinklr Service also supports Conversational AI, Social Media Customer Service,…N/A
    Pricing
    MagnoliaSprinklr Service
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Sprinklr Service
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    MagnoliaSprinklr Service
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    MagnoliaSprinklr Service
    Considered Both Products
    Magnolia
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    MagnoliaSprinklr Service
    Security
    Comparison of Security features of Magnolia and Sprinklr Service
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Sprinklr Service
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Sprinklr Service
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Sprinklr Service
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Sprinklr Service
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Sprinklr Service
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Sprinklr Service
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Sprinklr Service
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Best Alternatives
    MagnoliaSprinklr Service
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Fin
    Score8.8 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Fin
    Score8.8 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaSprinklr Service
    Likelihood to Recommend
    8.1
    (78 ratings)
    9.0
    (26 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    7.5
    (7 ratings)
    Usability
    8.0
    (68 ratings)
    9.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.9
    (3 ratings)
    Performance
    8.5
    (67 ratings)
    9.9
    (3 ratings)
    Support Rating
    9.1
    (3 ratings)
    9.1
    (10 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    MagnoliaSprinklr Service
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Sprinklr
    Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.
    Incentivized
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Sprinklr
    • Automated routing to appropriate teams
    • Automated notifications for certain types of content or posts from certain users
    • The reporting options are fantastic.
    • We've integrated a chatbot seamlessly with Sprinklr modern care so our team members can pick up a conversation if our bot isn't able to provide an answer.
    Incentivized
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Sprinklr
    • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
    • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
    • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
    Incentivized
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Sprinklr
    The biggest reason we renewed, and kept up with Sprinklr Modern Care is because it is an active community and there is customer buy-in already. They continue to update and improve the product, but more importantly, the customers are using it. It's easy to switch products when it's not an active component in your daily structure, but switching and migrating the data or providing alternatives becomes difficult when customers have grown accustomed to a specific experience. As long as they continue to improve the available features and the community stays active, renewed use will continue.
    Incentivized
    Read full review
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Sprinklr
    I've spent year designing products so I'm a tough judge when it comes to other solutions. It's clear that Sprinklr Modern Care was designed for the average online consumer with a very user friendly interface. They have made improvements to the admin tools to make that area of the product easier to use as well.
    Read full review
    Reliability and Availability
    Magnolia
    No answers on this topic
    Sprinklr
    No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Sprinklr
    Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
    Read full review
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Sprinklr
    I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
    Incentivized
    Read full review
    In-Person Training
    Magnolia
    No answers on this topic
    Sprinklr
    Our customer support team went through in-person training. I am not unable to rate.
    Read full review
    Implementation Rating
    Magnolia
    No answers on this topic
    Sprinklr
    Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
    Read full review
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Sprinklr
    First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
    Incentivized
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    Sprinklr
    • Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
    • Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor