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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Swag Pro

    Score8.5 out of 10
    N/APrintfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.N/A
    Pricing
    MagnoliaSwag Pro
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnoliaSwag Pro
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MagnoliaSwag Pro
    Considered Both Products
    Magnolia
    No answer on this topic
    Printfection
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    97%
    Delivers good value for the price
    68 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    96%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    98%
    Lived up to sales and marketing promises
    56 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    92%
    Implementation went as expected
    54 Answers
    Features
    MagnoliaSwag Pro
    Security
    Comparison of Security features of Magnolia and Swag Pro
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Swag Pro
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Swag Pro
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Swag Pro
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Swag Pro
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Swag Pro
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Swag Pro
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Swag Pro
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Best Alternatives
    MagnoliaSwag Pro
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    No answers on this topic
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaSwag Pro
    Likelihood to Recommend
    8.1
    (78 ratings)
    8.5
    (83 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    7.0
    (4 ratings)
    Usability
    8.0
    (68 ratings)
    8.5
    (6 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Performance
    8.5
    (67 ratings)
    6.0
    (3 ratings)
    Support Rating
    9.1
    (3 ratings)
    4.0
    (82 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    8.2
    (1 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (3 ratings)
    Configurability
    -
    (0 ratings)
    5.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    7.7
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (2 ratings)
    User Testimonials
    MagnoliaSwag Pro
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Printfection
    B2B companies, SaaS companies, larger or important swag or customer gifting motions, ABM strategies, large customer thank you motions, certification programs where earners are thanked or rewarded, lean teams, ample budgets, field sales teams with agency of gifting and swag, marketing teams that don't have room or space for holding or managing inventory
    Incentivized
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Printfection
    • The swag catalogue has lots of items to choose from and they try to source anything else you need
    • Takes care of the logistical challenges of getting swag to offices, events and to customers
    • Their customer team are really hands on and helpful
    Incentivized
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Printfection
    • Their Giveaway feature was made some improvements but I would like to see it be more flexible
    • Being able to get more samples of products and printing prior to ordering
    • Swag photography/ items in stock in our closet- we had to provide photos of these items
    • Better updates on swag items that are low in stock
    Incentivized
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Printfection
    We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
    Incentivized
    Read full review
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Printfection
    I think they do their work well. It's just not amazing or a company I feel a necessity to keep. If someone had the same service with the same cost, I might suggest asking both about the level of customer service.
    Incentivized
    Read full review
    Reliability and Availability
    Magnolia
    No answers on this topic
    Printfection
    Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
    Incentivized
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Printfection
    Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.
    Incentivized
    Read full review
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Printfection
    They're willing to help and do what is necessary, even when unnecessary. This is the case when I don't need service at that level, but I'd rather have excellent service always than wonder if it will be there when I need it. Overall, they are perfect, and they have good intentions.
    Incentivized
    Read full review
    In-Person Training
    Magnolia
    No answers on this topic
    Printfection
    Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.
    Incentivized
    Read full review
    Online Training
    Magnolia
    No answers on this topic
    Printfection
    We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.
    Incentivized
    Read full review
    Implementation Rating
    Magnolia
    No answers on this topic
    Printfection
    Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
    **All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
    Incentivized
    Read full review
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Printfection
    I reserached swag platforms and narrowed it down to 3 that I wanted to learn more about. I based my choices on response time to demo requests, customer service, items, ability to meet the needs of my supervisor, etc. I learned that 2 out of the 3 platforms I found were both under Custom Ink which I have used in the past. So I know the items are of good quality. The main deciding factor was the staff. Both companies had nice staff. But Printfection did a superb job of not making me feel like a cutomer but a friend. I didn't fee like I was a sale but a partner.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Magnolia
    No answers on this topic
    Printfection
    Simple pricing and easy to pitch to stakeholders
    Incentivized
    Read full review
    Scalability
    Magnolia
    No answers on this topic
    Printfection
    Only two departments use this product effectively. Ideally we have two other departments would use it, but they kept getting confused on how to navigate through it.
    Incentivized
    Read full review
    Professional Services
    Magnolia
    No answers on this topic
    Printfection
    There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
    Incentivized
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    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    Printfection
    • Printfection is far more expensive than what we were previously using and we haven't seen a huge ROI yet in terms of influence on pipeline.
    • Our employees are more engaged using Printfection than they were with our previous tool.
    • Printfection helps with product design and research which saves me a ton of time when selecting new items.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor