What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1922 Ratings

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1922 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Mailchimp

Managing our lists with our old .html mail provider had challenges. We were re-creating our master subscriber list each time we were ready to send another campaign. Using tags, Mailchimp has enabled us to easily manage our subscribers and the unique content that each receives. It's great to get feedback on our campaigns from the analytics that Mailchimp records, and how we compare to other organizations of our size. We have found Mailchimp helpful in medium and large lists. We don't use it as much with small lists because the time to create a campaign for such a small audience is better spent elsewhere. For smaller lists, we use Outlook mail-merge. I've been disappointed by the number of subscribers who let us know our emails are going into their spam folders, particularly Gmail users. But after engaging with them personally, we're usually able to help them redirect those messages into their inbox.
Anonymous | TrustRadius Reviewer

SMTP Email Relay Solutions

It works great as an onsite relay to provide email sending functionality without having to pass through the firewall in order to reach the Office 365 gateway. This is particularly evident when using older programs. A lot of the older, no longer developed, programs will only allow a hard coded port to send email. Office 365 uses a non-standard SMTP port for security. This does not allow the hard coded SMTP ports to use this service. Exchange gives you the control to change those ports and securely use the standards without compromise.
John Glenn | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
SMTP Email Relay Solutions
WYSIWYG email editor
Mailchimp
8.5
SMTP Email Relay Solutions
Dynamic content
Mailchimp
7.9
SMTP Email Relay Solutions
Ability to test dynamic content
Mailchimp
7.9
SMTP Email Relay Solutions
Landing pages
Mailchimp
7.6
SMTP Email Relay Solutions
A/B testing
Mailchimp
7.8
SMTP Email Relay Solutions
Mobile optimization
Mailchimp
8.6
SMTP Email Relay Solutions
Email deliverability reporting
Mailchimp
8.8
SMTP Email Relay Solutions
List management
Mailchimp
8.3
SMTP Email Relay Solutions
Triggered drip sequences
Mailchimp
7.8
SMTP Email Relay Solutions

Lead Management

Mailchimp
9.2
SMTP Email Relay Solutions
Lead nurturing
Mailchimp
6.8
SMTP Email Relay Solutions
Lead scoring and grading
Mailchimp
10.0
SMTP Email Relay Solutions
Data quality management
Mailchimp
10.0
SMTP Email Relay Solutions
Automated sales alerts and tasks
Mailchimp
10.0
SMTP Email Relay Solutions

Campaign Management

Mailchimp
10.0
SMTP Email Relay Solutions
Calendaring
Mailchimp
10.0
SMTP Email Relay Solutions
Event/webinar marketing
Mailchimp
10.0
SMTP Email Relay Solutions

Social Media Marketing

Mailchimp
10.0
SMTP Email Relay Solutions
Social sharing and campaigns
Mailchimp
10.0
SMTP Email Relay Solutions
Social profile integration
Mailchimp
10.0
SMTP Email Relay Solutions

Reporting & Analytics

Mailchimp
7.7
SMTP Email Relay Solutions
Dashboards
Mailchimp
7.7
SMTP Email Relay Solutions
Standard reports
Mailchimp
8.2
SMTP Email Relay Solutions
Custom reports
Mailchimp
7.3
SMTP Email Relay Solutions

Platform & Infrastructure

Mailchimp
8.4
SMTP Email Relay Solutions
API
Mailchimp
8.9
SMTP Email Relay Solutions
Role-based workflow & approvals
Mailchimp
10.0
SMTP Email Relay Solutions
Customizability
Mailchimp
6.3
SMTP Email Relay Solutions
Integration with Salesforce.com
Mailchimp
8.4
SMTP Email Relay Solutions
Integration with Microsoft Dynamics CRM
Mailchimp
8.4
SMTP Email Relay Solutions
Integration with SugarCRM
Mailchimp
8.4
SMTP Email Relay Solutions

Pros

Mailchimp

  • Contact list creation - this is a real strength because I can either enter individuals in separately or from a database or Excel spreadsheet.
  • The ability to time the release of communications is especially helpful. I am involved in a volunteer capacity and Mailchimp allows me to do the work I need to do when I want to do it - and then send it out at a predetermined time!
Alfred Brock | TrustRadius Reviewer

SMTP Email Relay Solutions

  • It allows us to send email through the secure email gateway.
  • We are able to track and scan all email communications
  • It provides a way for legacy and current applications to send out notification and mass email communications.
John Glenn | TrustRadius Reviewer

Cons

Mailchimp

  • Issues with MS Outlook--because Outlook (so I've read and heard) depends on coding particular to MS Word, as opposed to more generic html-based formatting code, things can get really wonky in an email viewed in Outlook, such as text not wrapping properly around graphic images, horizontal line of images showing up vertically, etc. It's a coding issue. Believe me, my IT friends roll their eyes when we discuss this, and my non-tech clients' eyes glaze over when I try to explain why they should look at their test emails in their browsers or other mail software for a proper viewing rather than in Outlook.
  • Feedback tab interrupting the right scroll bar. What a pain to lose the scrollbar for a half-inch of screen area.
Anonymous | TrustRadius Reviewer

SMTP Email Relay Solutions

  • As with any technology on a server, we sometimes see issues with downtime related to network changes or firewall updates.
  • It can be a challenge to work with some of our older applications when the TLS feature is used.
  • I wish there was a more direct way to reliably use SMTP for mass email sends without the fear of being blacklisted.
John Glenn | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Usability

Mailchimp

Mailchimp 8.5
Based on 145 answers
Overall, Mailchimp is a great tool for a nonprofit like the one I manage. It organizes constituent data easily, has a user-friendly interface, and powerful, user-friendly tools to design sleek-looking emails. Finally, it has reporting tools that help the user refine and target campaigns and learn from the results of prior emails.
Adam Reiley | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The support for Mailchimp All-in-One Marketing Suite is great. Any time any of our employees has experienced any difficulties or even just had a simple question, the support team is always super responsive. They go above and beyond to make sure that all questions are answered, a resolution was provided for any problem, and that we understand the full capabilities of their platform.
Anonymous | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

While both of these are viable options, Mailchimp’s user interface seemed much more intuitive and was a much better visual design. Being a creative person, I appreciated that and wanted to give it a chance based on that alone. But beyond the aesthetics, one of the other programs didn’t have the level of customization that I needed, and the one that did have it was not easy to use. Mailchimp was the clear winner in my book.
Anonymous | TrustRadius Reviewer

SMTP Email Relay Solutions

Office 365 does use secure non-standard ports for SMTP connectivity causing a problem with older programs. SMTP Email Delivery from Exchange solves this problem by giving the network admin full control over ports and specific program connections. While we do use both Office 365 and the SMTP Email Delivery we find that a mix is needed in order to meet all expectations for our end users. The majority of our SMTP communications, for users, go through Office 365 while the majority of our applications and servers do go through the SMTP Email Delivery service.
John Glenn | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • The click reports have been amazing for helping target digital leads that may not have yet taken a next step but are quietly, actively engaging with content.
  • The ability to quickly A/B test subject lines and get detailed reports on the campaign have really helped drill down what language to use in campaigns moving forward.
Maria Clara Daly | TrustRadius Reviewer

SMTP Email Relay Solutions

  • It's the easiest way to send mail out. No worries about complex configurations.
  • It can be finicky when used in a hybrid Office 365 environment to get the proper pathways secured and working.
  • I wish there were a better way to send out mass emails, on-site, without our domain or server IP being blacklisted.
John Glenn | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SMTP Email Relay Solutions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
SMTP Email Relay Solutions
10.0

Likelihood to Renew

Mailchimp
9.4
SMTP Email Relay Solutions

Usability

Mailchimp
8.5
SMTP Email Relay Solutions

Reliability and Availability

Mailchimp
10.0
SMTP Email Relay Solutions

Performance

Mailchimp
10.0
SMTP Email Relay Solutions

Support Rating

Mailchimp
10.0
SMTP Email Relay Solutions

Implementation Rating

Mailchimp
8.8
SMTP Email Relay Solutions

Scalability

Mailchimp
9.3
SMTP Email Relay Solutions

Add comparison