TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Delighted by Qualtrics

    Score8 out of 10
    Small Businesses (1-50 employees)
    Delighted is a tool for gathering real time, actionable feedback from customers via email, web or SMS. Delighted uses the Net Promoter System to measure the customer journey, and takes care of aspects of the customer feedback process from collection and analysis, through notification and distribution. Delighted aims to be the single source to manage surveys for customers, partners, vendors and employees. This is to enable organizations of all sizes to create a customer-centric organization, …

    $25

    Pricing
    MailerLiteDelighted by Qualtrics
    Editions & Modules
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Survey 100 people/month
    $25
    Survey 750 people/month
    $49
    Survey 2500 people/month
    $99
    Survey 5000 people/month
    $149
    Survey 10,000 people/month
    $249
    Offerings
    Pricing Offerings
    MailerLiteDelighted by Qualtrics
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.10% discount with annual payment. Contact the vendor at hello@delighted.com for custom pricing.
    More Pricing Information
    Community Pulse
    MailerLiteDelighted by Qualtrics
    Considered Both Products
    Mailerlite
    No answer on this topic
    Qualtrics
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    79 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    78 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    79 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    71 Answers
    No answers on this topic
    Features
    MailerLiteDelighted by Qualtrics
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailerLite and Delighted by Qualtrics
    Feature
    MailerLite
    8.9
    88 Ratings
    10% above category average
    Delighted by Qualtrics
    -
    Ratings
    WYSIWYG email editor9.577 Ratings00 Ratings
    Dynamic content9.169 Ratings00 Ratings
    Ability to test dynamic content7.863 Ratings00 Ratings
    Landing pages8.666 Ratings00 Ratings
    A/B testing8.854 Ratings00 Ratings
    Mobile optimization8.569 Ratings00 Ratings
    Email deliverability reporting9.377 Ratings00 Ratings
    List management9.376 Ratings00 Ratings
    Triggered drip sequences9.151 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailerLite and Delighted by Qualtrics
    Feature
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Delighted by Qualtrics
    -
    Ratings
    Dashboards6.01 Ratings00 Ratings
    Standard reports8.976 Ratings00 Ratings
    Custom reports6.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MailerLite and Delighted by Qualtrics
    Feature
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Delighted by Qualtrics
    -
    Ratings
    Email Previews9.569 Ratings00 Ratings
    Best Alternatives
    MailerLiteDelighted by Qualtrics
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailerLiteDelighted by Qualtrics
    Likelihood to Recommend
    9.4
    (93 ratings)
    9.0
    (5 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (30 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.1
    (5 ratings)
    10.0
    (1 ratings)
    User Testimonials
    MailerLiteDelighted by Qualtrics
    Likelihood to Recommend
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Qualtrics
    Delighted is best suited for organizations starting off with their Customer Experience journey. Off the bat, you want to start with a platform that's affordable and easy to set up. Once you've gotten the hang of running a Customer Experience program, you can move up to a more advanced platform like Qualtrics. Luckily, Qualtrics acquired Delighted a couple of years back so transitioning should be frictionless.
    Incentivized
    Read full review
    Pros
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Qualtrics
    • Simple and easy to use
    • Data exporting is always nice
    Incentivized
    Read full review
    Cons
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Qualtrics
    • Having the ability to add in additional questions (more of a survey) would be helpful.
    • I wish there was a way to ask questions that would categorize the areas in which we need to improve. ie. "this is related to_____" and then have a drop down with different departments.
    Incentivized
    Read full review
    Likelihood to Renew
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Qualtrics
    No answers on this topic
    Usability
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Qualtrics
    We run surveys every single day and have the responses fed directly into our Slack instance. Everyone in the organization (not just CX) can view and resolve any issues customers bring up without needing for them to reach out to our Customer Support team. Truly, Delighted has made the organization more customer centric by delivering the feedback right where everyone is (no PowerPoint presentations required).
    Incentivized
    Read full review
    Support Rating
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Qualtrics
    I have nothing but good things to say about Delighted's Concierge team. They have been quick to respond and have been able to make a lot of our customization requests a reality. They're also very open to product requests and suggestions and have been quick in churning out new features ever so often.
    Incentivized
    Read full review
    Alternatives Considered
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Qualtrics
    I chose Delighted because it offered an affordable price point to get started, yet with plenty of room to grow. We started with 2,500 contacts per month, which is more generous than competitors offer at a similar price. I also saw that Delighted could integrate with Salesforce and Intercom (plus API capabilities), so I knew we wouldn't outgrow Delighted quickly. Since Delighted has been acquired by Qualtrics, I expect that its capabilities will only increase.
    Incentivized
    Read full review
    Return on Investment
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    Qualtrics
    • Our organization is focused on providing outstanding customer service, and we use Delighted to survey our customers and find out how they feel we are doing. We have been able to identify problems and hiccups in our service from customer responses with Delighted, and have been able to correct and improve on those.
    • As I mentioned earlier, Delighted is on the expensive side, and we have explored cheaper options. But the ease of use for our customers, and the easy to digest reporting has kept us with Delighted.
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations

    Delighted by Qualtrics Screenshots

    Screenshot of See customer feedback at a glance; responsive for mobileScreenshot of Customer trends and saved feedback from different customer segmentsScreenshot of Gather feedback online or via SMSScreenshot of Gather feedback with just one click in via email