MailerLite vs. Retainful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.3 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Pricing
MailerLiteRetainful
Editions & Modules
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
No answers on this topic
Offerings
Pricing Offerings
MailerLiteRetainful
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$10 2500 subscribersNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations.
More Pricing Information
Community Pulse
MailerLiteRetainful
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MailerLiteRetainful
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.4
62 Ratings
4% above category average
Retainful
10.0
1 Ratings
21% above category average
WYSIWYG email editor7.254 Ratings10.01 Ratings
Dynamic content9.050 Ratings10.01 Ratings
Ability to test dynamic content8.144 Ratings10.01 Ratings
Landing pages8.451 Ratings10.01 Ratings
A/B testing8.438 Ratings10.01 Ratings
Mobile optimization8.447 Ratings10.01 Ratings
Email deliverability reporting8.556 Ratings10.01 Ratings
List management9.156 Ratings10.01 Ratings
Triggered drip sequences8.436 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.3
57 Ratings
20% below category average
Retainful
10.0
1 Ratings
26% above category average
Dashboards6.01 Ratings10.01 Ratings
Standard reports6.857 Ratings10.01 Ratings
Custom reports6.01 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
7.5
49 Ratings
10% below category average
Retainful
10.0
1 Ratings
19% above category average
Email Previews7.549 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Best Alternatives
MailerLiteRetainful
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteRetainful
Likelihood to Recommend
8.0
(65 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
8.6
(2 ratings)
-
(0 ratings)
Support Rating
9.4
(4 ratings)
10.0
(1 ratings)
User Testimonials
MailerLiteRetainful
Likelihood to Recommend
Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
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Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Retainful
  • email automation
  • generate and send coupon code
  • data analysis
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Cons
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Retainful
  • I'd like to have more templates for emails
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Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Retainful
No answers on this topic
Usability
Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Retainful
No answers on this topic
Support Rating
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Retainful
Best team Support ever! Fast, kind, and always helpful
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Alternatives Considered
Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
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ScreenShots

MailerLite Screenshots

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