Mailjet vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailjet
Score 8.4 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$17
per month
WhatCounts
Score 4.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
MailjetWhatCounts
Editions & Modules
Essential
$17
per month
Premium
$27
per month
Free
Free
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
MailjetWhatCounts
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
More Pricing Information
Community Pulse
MailjetWhatCounts
Considered Both Products
Mailjet
Chose Mailjet
Much cheaper than Marketo and Pardot. And better security ratings than Campaign Monitor. I can't evaluate the integration with Salesforce; we use list management in Mailjet directly. I have been working with Marketo, Pardot, and Mailjet in the past. Mailjet's key difference is …
Chose Mailjet
To date we haven't used MailGun for all that long so I cannot comment just yet
Chose Mailjet
At first I thought Mailjet is cheap in price. But finally, the lacking of support makes it worth not a penny.
Chose Mailjet
The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it.
Chose Mailjet
Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also …
Chose Mailjet
Mautic is a more sophisticated application than Mailjet, but it's also way harder to setup. It connects with existing contact forms, which Mailjet doesn't, but then again Mautic is way more expensive. Aweber stinks in my opinion. I found it difficult to use, expensive and …
Chose Mailjet
Mailjet is just pretty straightforward there is no more "rocket science" needed to create/design templates for general marketing campaigns or for automation campaigns. For general campaigns, it can be compared with Mailchimp or Active, and yes maybe in my particular opinion …
Chose Mailjet
The pricing is very competitive and the fact that the database filters are not very strict makes life easy for small and medium business owners to reach out to current clients as well as prospective clients for business purposes and lead following. Mailchimp had too many …
Chose Mailjet
I find Mailjet much more user-friendly than Mailchimp. It is simpler to enter new contacts that I have made into the system. Entering graphics and plugging in text with cut and paste from another application works much better and maintains a good format. Mailjet is just much …
Chose Mailjet
I have used Mailchimp, Constant Contact, and a few others. To be honest, I prefer the Mailchimp platform, BUT where Mailjet outdoes all of the competition is in the quantity of emails sent. They deliver where others don't, including with the ease of reviewing their "Reports". …
Chose Mailjet
Hubspot mail is very clunky. Definitely not focused on mail as a core competency. Just not as built up and not equipped to mail in these volumes. Mailchimp feels and works more like a tool for smaller brands. Maybe they have a different enterprise tour but it didn't feel bent …
Chose Mailjet
The free version offers more flexibility, and the interface is easier to navigate. Unlike competitors, Mailjet immediately offers an ability to add alternative text when adding an image to a campaign, which is required for our organization to meet ADA compliance. Great preview …
Chose Mailjet
Its email layout are very well designed for my products. They are very much relate-able. So I always prefer to use it for building customer relationship even after our sales process. My CRM team utilize this software effectively for proper communication with our clients. My …
WhatCounts
Chose WhatCounts
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Features
MailjetWhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailjet
8.3
Ratings
3% above category average
WhatCounts
9.8
Ratings
20% above category average
WYSIWYG email editor10.00 Ratings9.00 Ratings
Dynamic content6.00 Ratings00 Ratings
A/B testing5.00 Ratings10.00 Ratings
Mobile optimization10.00 Ratings10.00 Ratings
Email deliverability reporting10.00 Ratings10.00 Ratings
List management9.00 Ratings10.00 Ratings
Landing pages00 Ratings10.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailjet
10.0
Ratings
26% above category average
WhatCounts
10.0
Ratings
26% above category average
Dashboards10.00 Ratings10.00 Ratings
Standard reports10.00 Ratings10.00 Ratings
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Score 10.0 out of 10
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User Ratings
MailjetWhatCounts
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
MailjetWhatCounts
Likelihood to Recommend
I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
Read full review
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
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  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
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Cons
  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
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  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Support Rating
No answers on this topic
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it
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We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
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Return on Investment
  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
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ScreenShots

Mailjet Screenshots

Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder