Mailshake vs. Olono

Mailshake is great for cold prospecting and drip email campaigns. I do not think Mailshake is well-suited for hyper-personalized one-to-one emailing.

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Olono is definitely well suited to help implement and keep tabs on a framework like BANT or MEDIC and collect relevant insights and events that happen over the course of an opportunity. It makes it WAY easier to do these sorts of administrative actions outside of Salesforce and have it sync there. It's less appropriate to use for prospecting or any other activities prior to creating an opportunity.

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• It has an email editor which is easy to use.
• Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
• Campaign and List management are also good

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• Alerts on missing items from opportunities.
• Clearly labeled items that help raise awareness of pipeline

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• Mailshake works only with Gmail/G Suite accounts.
• The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
• Missing starts about the total number of opens of an email (it is only tracked once).

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• I'd love to see a feature that allows us to call out to the customer directly from Olono so that I never have to go back into our CRM again!

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I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.

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Mailshake support is outstanding, and they provide an excellent knowledge base for its users. If you have any issues, they respond ASAP without delay.

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For more advanced email campaigns, I use ActiveCampaign and the email sending provider because it gives more control and options related to the drip rules. Besides that, for simple campaigns that need to be followed up in a great, quick, and simple way, Mailshake is perfect from my point of view.

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I haven't used a product like Olono in the past.

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• Time savings by automating the lead generation process.
• Improved open rates of email campaigns resulting in more conversations started and better ROI.
• Professional approach makes our company and brand more reputable.

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• Team time management
• Accuracy for reporting

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info