Makesbridge vs. Optimized Sales & Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Optimized Sales & Marketing
Score 9.2 out of 10
N/A
Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities. Optimized Sales: Analyze sales performance to include sales productivity ramps, win rates, average…N/A
Pricing
MakesbridgeOptimized Sales & Marketing
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
MakesbridgeOptimized Sales & Marketing
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.—
More Pricing Information
Community Pulse
MakesbridgeOptimized Sales & Marketing
Top Pros
Top Cons
Features
MakesbridgeOptimized Sales & Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Makesbridge
7.7
7 Ratings
0% below category average
Optimized Sales & Marketing
-
Ratings
WYSIWYG email editor6.97 Ratings00 Ratings
Dynamic content8.05 Ratings00 Ratings
Ability to test dynamic content8.06 Ratings00 Ratings
Landing pages7.04 Ratings00 Ratings
A/B testing8.45 Ratings00 Ratings
Mobile optimization7.96 Ratings00 Ratings
Email deliverability reporting8.27 Ratings00 Ratings
List management7.27 Ratings00 Ratings
Triggered drip sequences8.26 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
5% above category average
Optimized Sales & Marketing
-
Ratings
Lead nurturing automation8.26 Ratings00 Ratings
Lead scoring and grading7.66 Ratings00 Ratings
Data quality management8.26 Ratings00 Ratings
Automated sales alerts and tasks8.26 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
6% above category average
Optimized Sales & Marketing
-
Ratings
Calendaring7.76 Ratings00 Ratings
Event/webinar marketing8.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Makesbridge
8.8
6 Ratings
16% above category average
Optimized Sales & Marketing
-
Ratings
Social sharing and campaigns8.54 Ratings00 Ratings
Social profile integration9.13 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Makesbridge
8.0
7 Ratings
6% above category average
Optimized Sales & Marketing
-
Ratings
Dashboards7.67 Ratings00 Ratings
Standard reports8.47 Ratings00 Ratings
Custom reports8.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Makesbridge
7.6
6 Ratings
0% above category average
Optimized Sales & Marketing
-
Ratings
API7.14 Ratings00 Ratings
Role-based workflow & approvals8.15 Ratings00 Ratings
Customizability7.26 Ratings00 Ratings
Integration with Salesforce.com8.26 Ratings00 Ratings
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MakesbridgeOptimized Sales & Marketing
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Score 9.5 out of 10
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PFL Direct Mail Platform
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Score 9.3 out of 10
Clari
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Score 8.2 out of 10
Enterprises
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Score 8.2 out of 10
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User Ratings
MakesbridgeOptimized Sales & Marketing
Likelihood to Recommend
8.2
(7 ratings)
9.5
(2 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
8.8
(2 ratings)
-
(0 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Online Training
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
MakesbridgeOptimized Sales & Marketing
Likelihood to Recommend
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review
ORM Technologies
When it comes to collect user's information such as their emails, name and phone number, this helped a lot.
Read full review
Pros
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
ORM Technologies
  • They doesn't charge any setup fee.
  • Easily integration process with our system.
  • Raising ticket for any query and the detailed support response.
Read full review
Cons
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Read full review
ORM Technologies
  • Integrating their signup forms over any website is easy but on some CRM sites, it is difficult.
Read full review
Likelihood to Renew
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Read full review
ORM Technologies
No answers on this topic
Usability
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
ORM Technologies
No answers on this topic
Reliability and Availability
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
Read full review
ORM Technologies
No answers on this topic
Performance
Makesbridge Technology
Best tech support in the software industry.
Read full review
ORM Technologies
No answers on this topic
Support Rating
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
Read full review
ORM Technologies
No answers on this topic
Alternatives Considered
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Read full review
ORM Technologies
No answers on this topic
Return on Investment
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
ORM Technologies
  • According to its pricing structure and the feature they are offering, I guess that is worth using this.
Read full review
ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.