ManageEngine ADManager Plus vs. Salesforce Agentforce Marketing

The interface has really improved and modernized over the years. It integrates perfectly with Active Directory and can do just about anything you can imagine. It's speedy, too—large tasks don't take long at all. I've used this product for many, many years (over a decade) and have rarely needed support, but when I have reached out for assistance, they've been helpful. The price is fantastic for what you get. It can seem like a one-trick pony at first, but the more you use it, the more you realize what else you can do with it. ADManager Plus is chock-full of tools that you'd think Microsoft would include out of the box, but after 25+ years of Active Directory, it's clear they have no interest in doing so. ADManager Plus fills all the gaps left by Microsoft. Simple mass imports with automatic OU assignments, mass changes to existing accounts, etc. Some of this can be done through PowerShell, sure, but this makes it easy.

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I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

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• It is very good in the bulk user creation. With this tool, we can create a number of users in just a few minutes rather than following a long old process.
• It is good for bulk user account modification. You can select a lot of users and make changes as per the requirements.
• ManageEngine ADManager Plus is helping us a lot in the report generation of user accounts, passwords, groups, and other reports that are helping us a lot.
• This tool also helps us with mailbox creation and shared mailbox creation

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• Filter relevant content so you can priorize those that are more relevant and resolve it first
• Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
• Configure automation rules to order the work of those who must interact with the customer

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• They need to improve their report in terms of modification, like you will not get a lot of customization options in the report.
• In the password report if you are applying filter in Days since password last set and selecting the password change date from day 0 and again you want to select the Account status as Enable then you cannot do this.
• If you have more than 1 domain and you are trying to modify users in both domains in a single attempt, you cannot do this.

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• The email builder does not offer any way to catch/check bugs across different email service providers
• Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
• Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
• Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.

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We are very satfisfied with the software and when time permits, we hope to explore additional features we are not using. It has a lot of we ae not currently using due to staffing shortages.

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As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

For the most part, ADManager usability is pretty great, once you understand it. There is a decently large learning curve, mainly when using the api integration and automations. For simple things, like unlocking accounts, it is very usable. Understanding the way to customize reports and automations is where it lost points.

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

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Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Yes, it loads very quickly and moving between pages is very fast

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Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

This is one of their lacking points... Every time I have needed support the first thing they want to see is our log files. And then it can take days or weeks to hear back from them and sometimes you have to follow up yourself or they will just close your request. If you can actually get someone on the phone or a sessions scheduled to troubleshoot, sometimes you'll be lucky enough to solve your problem. We used to have a major new hire automation running in ADManager and it broke after updating the software. We went back and forth with them for a month or so and they were not able to resolve the issue, I ended up writing a PowerShell script and scheduling it to do the work that was being done before. This also allowed me to make the automation better than ADManager allowed.

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They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support

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The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

We decided to use ManageEngine ADManager Plus due to the compatibility it had with our systems. We run a hybrid environment and ManageEngine ADManager Plus was the system that fit into our infrastructure the best. It also provides the most opportunity for growth in the way we want and does not require us to build on systems we are not yet ready to implement.

We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.

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was not involved with this part but i have not heard about clompaints

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We are currently deploying on 1 department

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Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

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They are able to demo the product and clearly explain use case scenario's and how to do things

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• The built-in reports and queries are invaluable. You simply won't have this information in a vanilla AD environment.
• The ease that you can access the information you need about your environment is outstanding. You can access the information you need quickly so you can make better decisions on managing your business.
• The ability to easily designate techs with limited access is great. This offloads menial administration duties from your higher level techs so your not paying high level folks to do redundant tasks.

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• Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
• Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
• Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info