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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Manago AI

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    Manago AI (formerly SALESmanago) is an e-commerce marketing automation platform that combines a Customer Data Platform (CDP), multichannel Marketing Automation, and algorithmic personalization. The platform consolidates transactional data, real-time website behavior, predictive scoring, and consent tracking into unified customer profiles, enabling digital commerce and retail organizations to execute automated lifecycle campaigns across digital messaging and on-site channels.

    $499

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Manago AIOrtto
    Editions & Modules
    Essential
    $499
    per month
    Professional
    $1,999
    per month
    Enterprise
    $4,000
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Manago AIOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    Manago AIOrtto
    Considered Both Products
    Manago AI
    No answer on this topic
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    31 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    29 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    31 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    25 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    27 Answers
    No answers on this topic
    Features
    Manago AIOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Manago AI and Ortto
    Feature
    Manago AI
    8.2
    35 Ratings
    6% above category average
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor9.835 Ratings8.911 Ratings
    Dynamic content8.832 Ratings8.98 Ratings
    Ability to test dynamic content7.931 Ratings8.98 Ratings
    Landing pages5.027 Ratings00 Ratings
    A/B testing7.131 Ratings8.98 Ratings
    Mobile optimization7.931 Ratings8.910 Ratings
    Email deliverability reporting8.034 Ratings9.911 Ratings
    List management9.033 Ratings8.911 Ratings
    Triggered drip sequences9.827 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Manago AI and Ortto
    Feature
    Manago AI
    8.2
    33 Ratings
    3% above category average
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation8.931 Ratings9.911 Ratings
    Lead scoring and grading8.030 Ratings00 Ratings
    Data quality management8.830 Ratings8.910 Ratings
    Automated sales alerts and tasks7.024 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Manago AI and Ortto
    Feature
    Manago AI
    4.4
    25 Ratings
    53% below category average
    Ortto
    8.9
    9 Ratings
    16% above category average
    Calendaring6.323 Ratings00 Ratings
    Event/webinar marketing2.621 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Manago AI and Ortto
    Feature
    Manago AI
    2.7
    18 Ratings
    94% below category average
    Ortto
    8.9
    8 Ratings
    17% above category average
    Social sharing and campaigns2.717 Ratings00 Ratings
    Social profile integration2.817 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Manago AI and Ortto
    Feature
    Manago AI
    7.3
    35 Ratings
    3% below category average
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards7.935 Ratings8.912 Ratings
    Standard reports7.934 Ratings8.912 Ratings
    Custom reports6.228 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Manago AI and Ortto
    Feature
    Manago AI
    7.1
    31 Ratings
    7% below category average
    Ortto
    8.9
    9 Ratings
    16% above category average
    API9.730 Ratings8.98 Ratings
    Role-based workflow & approvals8.024 Ratings00 Ratings
    Customizability8.025 Ratings8.99 Ratings
    Integration with Salesforce.com2.614 Ratings8.97 Ratings
    Integration with Microsoft Dynamics CRM7.112 Ratings00 Ratings
    Integration with SugarCRM7.012 Ratings00 Ratings
    Best Alternatives
    Manago AIOrtto
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    Iterable
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Manago AIOrtto
    Likelihood to Recommend
    8.9
    (35 ratings)
    8.9
    (12 ratings)
    Usability
    7.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Manago AIOrtto
    Likelihood to Recommend
    Manago AI
    I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Manago AI
    • Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
    • Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
    • Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
    • RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Manago AI
    • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
    • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
    • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Usability
    Manago AI
    Manago AI is a good tool if you want to start your marketing automation journey. It is easy to use and offers great support via email or phone. The system itself has many ready-to-use scenarios, which make your first steps in marketing automation much easier. However, there is some room for improvement in the segmentation builder and analytics.
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    Manago AI
    I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    Manago AI
    • The automated system has improved advertising campaigns.
    • We noticed an increase in customer activity.
    • We received valuable data about your users.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Manago AI Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.