Mapp Digital vs. SocialBee

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
SocialBee
Score 9.9 out of 10
N/A
SocialBee is an AI-powered social media management tool that empowers its customers to share content across multiple social networks from one place. Using such a tool, the user can set a posting schedule, have content shared as planned, and then analyze the performance of their accounts. Supported platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google my Business, TikTok, YouTube, and Bluesky. The AI Copilot can generate an entire social…
$29
per month
Pricing
Mapp DigitalSocialBee
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp DigitalSocialBee
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Mapp DigitalSocialBee
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Mapp DigitalSocialBee
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mapp Digital
8.1
5 Ratings
0% above category average
SocialBee
-
Ratings
WYSIWYG email editor7.85 Ratings00 Ratings
Dynamic content8.44 Ratings00 Ratings
Ability to test dynamic content8.04 Ratings00 Ratings
Landing pages8.54 Ratings00 Ratings
A/B testing9.04 Ratings00 Ratings
Mobile optimization7.45 Ratings00 Ratings
Email deliverability reporting8.85 Ratings00 Ratings
List management8.55 Ratings00 Ratings
Triggered drip sequences6.95 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mapp Digital
8.1
5 Ratings
5% above category average
SocialBee
-
Ratings
Dashboards8.35 Ratings00 Ratings
Standard reports8.35 Ratings00 Ratings
Custom reports7.85 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mapp Digital
8.2
4 Ratings
1% below category average
SocialBee
-
Ratings
URL Validation9.03 Ratings00 Ratings
Link Tracking7.83 Ratings00 Ratings
Image Validation7.84 Ratings00 Ratings
Inbox Display8.14 Ratings00 Ratings
Email Accessibility Tools8.34 Ratings00 Ratings
Spelling and Grammar Check7.84 Ratings00 Ratings
Spam Testing8.34 Ratings00 Ratings
Email Previews8.64 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Mapp Digital
-
Ratings
SocialBee
9.3
1 Ratings
14% above category average
Content planning and scheduling00 Ratings10.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Mapp Digital
-
Ratings
SocialBee
10.0
1 Ratings
20% above category average
Bulk actions00 Ratings10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Mapp Digital
-
Ratings
SocialBee
10.0
1 Ratings
17% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings10.01 Ratings
Google+00 Ratings10.01 Ratings
Instagram00 Ratings10.01 Ratings
Pinterest00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Mapp Digital
-
Ratings
SocialBee
8.0
1 Ratings
2% above category average
Campaign success analytics00 Ratings8.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Mapp Digital
-
Ratings
SocialBee
8.5
1 Ratings
4% above category average
Role-based user permissions & privileges00 Ratings8.01 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
Mapp DigitalSocialBee
Small Businesses
ReachMail
ReachMail
Score 8.4 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Mapp DigitalSocialBee
Likelihood to Recommend
8.0
(13 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.8
(8 ratings)
-
(0 ratings)
Usability
1.9
(4 ratings)
10.0
(1 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
10.0
(1 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(3 ratings)
-
(0 ratings)
User Testimonials
Mapp DigitalSocialBee
Likelihood to Recommend
Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
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SocialBee
SocialBee is very ideal for busy individuals or small agencies that are not privileged with time. Social media management can be one of the most tedious tasks in anybody's business. SocialBee covers the majority of the tasks. Set it up once and you're done (practically forever) With all its powerful features though, it can be a little more complicated for a non-techie person. If your requirements are just simple post-scheduling, you can use other alternatives.
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Pros
Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
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SocialBee
  • All major social platforms are available.
  • Posts can be organized per category, per client.
  • Hashtag organizer.
  • Links manager, with integrations to popular link shortener tools (we use Switchy, and it works smoothly)
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Cons
Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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SocialBee
  • Though it's not clunky, it can improve on the loading speeds while working.
  • The UI/UX can be further improved (nice and neat instead of big cards especially on the categories page)
  • I would love it if the scheduler can be expanded into 2-weeks or monthly range. So we can post categories that are on a 2x a month and 1x a month frequency.
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Likelihood to Renew
Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
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SocialBee
No answers on this topic
Usability
Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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SocialBee
Currently, SocialBee is the only software that we use for our social media clients, the confidence that we have for SB is above the fold. It saves us a lot of time and business management is easy because it's highly quantifiable with the client as to the number of posts, schedules, and results.
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Performance
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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SocialBee
No answers on this topic
Support Rating
Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
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SocialBee
I have encountered their support just a couple of times since the platform is very straightforward for me. But on those occasions, it was so smooth. They responded to my concerns in just a few hours. Not too many companies offer that convenience nowadays. Plus, they do live webinars regularly which is totally amazing!
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Online Training
Mapp Digital
They made sure to go through anything and everything that we wanted
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SocialBee
No answers on this topic
Implementation Rating
Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
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SocialBee
No answers on this topic
Alternatives Considered
Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
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SocialBee
SocialBee provides multiple features that you can get from other multiple different tools. It's kinda all in one solution for social media management. So cost-wise, it saves us a lot of money. It is also from a stable company with a sufficient MRR that helps with the security and development of the software.
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Return on Investment
Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
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SocialBee
  • It provides us higher margin because it requires minimal resources.
  • Lesser working time means more marketing and leads generation time.
  • Very cost efficient solution.
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