MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
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Nuxeo
Score 7.5 out of 10
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The Hyland Nuxeo Platform is a cloud-native,
cloud-first, scalable solution which utilizes automation technologies to
improve efficiencies, increase accuracy, and provide its capabilities. With
it’s low-code technology, organizations can implement Hyland’s Nuxeo
Platform with customizable features that allow organizations to develop a creative workflow. Employees can then create,
tag, organize, and share dynamic content, including rich media and 3D digital
assets and their metadata to be used in…
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
Nuxeo works very well for us as a Digital Media Asset Management tool. I understand given its flexibility, it has also been used for managing insurance claims. It seems to be well suited for uses where some customization is required, yet there is a desire to leverage best practices, reusable code components.
The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
Nuxeo provides a WebUI that they are always improving based on customer feedback. The interface is designed with flexibility in mind - this means that it must be customized to the business's use case before it can achieve its maximum usability.
The Nuxeo Studio interface provides developers and administrators the building blocks to achieve much of this customization - they just need to put the building blocks together in ways that best meet the end users' needs. The API and SDKs allow for more advanced customization.
This is something that we have struggled with a bit. We push the boundaries of Nuxeo in this area, both with the number of assets and the size of assets. We have a lot of large, long videos, and we are continually tuning performance in this area.
Nuxeo support is very willing to help whenever there is an issue. We have a weekly touchbase with someone from the Nuxeo team that we discuss any development issues with, and there is an open line of communication between our team and the Nuxeo team. They have been supporting us phenomenally, every step of the way.
I attended instructor-led trainings at a couple of points when I was first beginning to serve as project manager on Nuxeo projects. The first one that I attended was meant for business users and decision-makers. The second one was meant for system administrators. The first one provided a great introduction, through demos, of how Nuxeo could be adapted to very different business use cases. The second one, like many instructor-led trainings, was meant for users of a variety of skill levels, and so it could be a bit slow at times for students with a stronger technical background, but the instructor was able to include more advanced components as well.
Nuxeo University provides an ideal starting point for developers and system administrators who are new to the Nuxeo platform. So, in terms of online training for developers and administrators, the learning paths are definitely available. In terms of training for end users: keep in mind that Nuxeo is a foundation with building blocks - what you do with those building blocks is up to you and depends on your business's specific use cases. For this reason, end-user training is largely up to you because it will need to depend on how you've built and configured the system. That said, I've seen the companies that I've worked with configure the system based largely on end-user input, and so it has fit very closely with what those users wanted to do and how they wanted to do it. In cases where elements of the UI weren't fitting quite right with what users naturally wanted to do, based on their process flows, we've often found it easy enough to adapt the UI to the users, rather than using training to adapt the users to the UI.
The technical support team of the Nuxeo was always on the go to help us. Being an IT technician, I haven't faced any such issue, but the problem was that it took much longer than anticipated. Otherwise, we didn't need to get other implementation partners to help us in its implementation.
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
It is built on open-source technologies. A very small footprint is required to run it. It can be run in a cloud and utilize the power of cloud services, unlike other competitors.
Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
