TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Maropost Marketing Cloud

    Score4.3 out of 10
    N/AMaropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…

    $279

    per month

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    Maropost Marketing CloudSignpost
    Editions & Modules
    Essential
    $279
    per month
    Professional
    $849
    per month
    Enterprise
    $1,699
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Maropost Marketing CloudSignpost
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount for annual pricing.—
    More Pricing Information
    Features
    Maropost Marketing CloudSignpost
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Maropost Marketing Cloud and Signpost
    Feature
    Maropost Marketing Cloud
    7.9
    8 Ratings
    2% below category average
    Signpost
    -
    Ratings
    WYSIWYG email editor8.95 Ratings00 Ratings
    Dynamic content8.54 Ratings00 Ratings
    Ability to test dynamic content6.65 Ratings00 Ratings
    Landing pages8.53 Ratings00 Ratings
    A/B testing8.46 Ratings00 Ratings
    Mobile optimization9.45 Ratings00 Ratings
    Email deliverability reporting6.98 Ratings00 Ratings
    List management6.55 Ratings00 Ratings
    Triggered drip sequences7.06 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Maropost Marketing Cloud and Signpost
    Feature
    Maropost Marketing Cloud
    8.1
    7 Ratings
    6% above category average
    Signpost
    -
    Ratings
    Dashboards6.46 Ratings00 Ratings
    Standard reports9.64 Ratings00 Ratings
    Custom reports8.35 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Maropost Marketing Cloud and Signpost
    Feature
    Maropost Marketing Cloud
    9.9
    2 Ratings
    19% above category average
    Signpost
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools9.62 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews9.62 Ratings00 Ratings
    Best Alternatives
    Maropost Marketing CloudSignpost
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Maropost Marketing CloudSignpost
    Likelihood to Recommend
    4.3
    (8 ratings)
    1.3
    (2 ratings)
    Support Rating
    2.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Maropost Marketing CloudSignpost
    Likelihood to Recommend
    Maropost
    Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
    Incentivized
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    Maropost
    • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
    • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
    • Client support is quick to respond.
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    Maropost
    • The Sales Department shouldn't promise the customer what support can't deliver on.
    • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Support Rating
    Maropost
    Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
    Read full review
    Signpost
    No answers on this topic
    Alternatives Considered
    Maropost
    Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    Maropost
    • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
    • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots

    Maropost Marketing Cloud Screenshots

    Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report