What users are saying about
1 Ratings
4 Ratings
1 Ratings
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Score 8 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

MatchCraft

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
Anonymous | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MatchCraft
Springbot
8.7
WYSIWYG email editor
MatchCraft
Springbot
8.6
Dynamic content
MatchCraft
Springbot
9.1
Ability to test dynamic content
MatchCraft
Springbot
8.2
Landing pages
MatchCraft
Springbot
8.2
A/B testing
MatchCraft
Springbot
9.1
Mobile optimization
MatchCraft
Springbot
8.6
Email deliverability reporting
MatchCraft
Springbot
8.6
List management
MatchCraft
Springbot
9.1
Triggered drip sequences
MatchCraft
Springbot
8.6

Lead Management

MatchCraft
Springbot
8.9
Lead nurturing
MatchCraft
Springbot
8.6
Lead scoring and grading
MatchCraft
Springbot
9.1
Data quality management
MatchCraft
Springbot
8.6
Automated sales alerts and tasks
MatchCraft
Springbot
9.1

Campaign Management

MatchCraft
Springbot
7.5
Calendaring
MatchCraft
Springbot
8.6
Event/webinar marketing
MatchCraft
Springbot
6.4

Social Media Marketing

MatchCraft
Springbot
8.2
Social sharing and campaigns
MatchCraft
Springbot
7.3
Social profile integration
MatchCraft
Springbot
9.1

Reporting & Analytics

MatchCraft
Springbot
9.1
Dashboards
MatchCraft
Springbot
9.1
Standard reports
MatchCraft
Springbot
9.1
Custom reports
MatchCraft
Springbot
9.1

Platform & Infrastructure

MatchCraft
Springbot
7.7
API
MatchCraft
Springbot
9.1
Role-based workflow & approvals
MatchCraft
Springbot
8.2
Customizability
MatchCraft
Springbot
7.3
Integration with Salesforce.com
MatchCraft
Springbot
7.3
Integration with Microsoft Dynamics CRM
MatchCraft
Springbot
7.3
Integration with SugarCRM
MatchCraft
Springbot
7.3

Pros

MatchCraft

  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
Anonymous | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

MatchCraft

  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
Anonymous | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Usability

MatchCraft

No score
No answers yet
No answers on this topic

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Support Rating

MatchCraft

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Alternatives Considered

MatchCraft

The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

MatchCraft

  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
Anonymous | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

MatchCraft

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MatchCraft Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

MatchCraft
8.0
Springbot
5.5

Usability

MatchCraft
Springbot
7.7

Support Rating

MatchCraft
Springbot
9.1

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