Matomo Analytics vs. Medallia Digital Experience Analytics

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Incentivized

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

• One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
• The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
• And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
• Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
• It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
• An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

Incentivized

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.

Incentivized

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

• By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
• By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
• Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized