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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Matomo Analytics

    Score9 out of 10
    N/APiwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…

    $0

    Piwik PRO

    Score8.6 out of 10
    N/APiwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that connects with other parts of the client’s tech stack. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers multiple flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and…

    $36

    per month

    Pricing
    Matomo AnalyticsPiwik PRO
    Editions & Modules
    Free download (open source)
    $0
    Free 30 day trial
    $0
    limited to 30 days
    Essential
    $9
    number of pageviews (monthly traffic)
    Business
    $29
    number of pageviews (monthly traffic)
    Enterprise
    $199
    your requirements and monthly traffic
    Content Optimization Bundle
    $579
    per installation
    Growth Bundle
    $1,149
    per installation
    Premium Bundle
    $1,499
    per installation
    Email Support Subscription
    $2,090
    per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    Matomo AnalyticsPiwik PRO
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsOn-premise Edition is free to download and install on one's own servers.—
    More Pricing Information
    Community Pulse
    Matomo AnalyticsPiwik PRO
    Considered Both Products
    Matomo
    No answer on this topic
    Piwik PRO
    Chose Piwik PRO
    I can sum it up quite easy:
    - GA isn't that privacy friendly, something we do require on our jobboard.
    - Matomo is a great program with some unique features compared to Piwik, but the lay-out is - in my eyes - more cluttered. Also the different type of database makes it a bit …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    7 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    Matomo AnalyticsPiwik PRO
    Web Analytics
    Comparison of Web Analytics features of Matomo Analytics and Piwik PRO
    Feature
    Matomo Analytics
    9.8
    2 Ratings
    19% above category average
    Piwik PRO
    -
    Ratings
    Lead Conversion Tracking10.02 Ratings00 Ratings
    Bounce Rate Measurement10.02 Ratings00 Ratings
    Device and Browser Reporting10.02 Ratings00 Ratings
    Pageview Tracking10.02 Ratings00 Ratings
    Event Tracking10.01 Ratings00 Ratings
    Reporting in real-time8.12 Ratings00 Ratings
    Referral Source Tracking10.02 Ratings00 Ratings
    Customizable Dashboards10.02 Ratings00 Ratings
    Best Alternatives
    Matomo AnalyticsPiwik PRO
    Small Businesses
    StatCounter
    Score9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Matomo AnalyticsPiwik PRO
    Likelihood to Recommend
    10.0
    (23 ratings)
    8.2
    (7 ratings)
    Likelihood to Renew
    8.7
    (13 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    6.7
    (3 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Matomo AnalyticsPiwik PRO
    Likelihood to Recommend
    Matomo
    If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
    Incentivized
    Read full review
    Piwik PRO
    Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
    Read full review
    Pros
    Matomo
    • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
    • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
    • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
    • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
    Read full review
    Piwik PRO
    • Manage all campaigns and increase large volumes of data.
    • It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
    • It's great to track all interactions between users and track all conversions.
    Incentivized
    Read full review
    Cons
    Matomo
    • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
    • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
    • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
    Read full review
    Piwik PRO
    • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
    • Tag Manager: not all tags/triggers are possible yet to what we are used to.
    • Are more progressive payment model: more little steps to buy a plan.
    • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
    Read full review
    Likelihood to Renew
    Matomo
    At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
    Read full review
    Piwik PRO
    No answers on this topic
    Usability
    Matomo
    Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
    Read full review
    Piwik PRO
    No answers on this topic
    Support Rating
    Matomo
    The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
    Incentivized
    Read full review
    Piwik PRO
    We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
    Incentivized
    Read full review
    Implementation Rating
    Matomo
    Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
    Read full review
    Piwik PRO
    No answers on this topic
    Alternatives Considered
    Matomo
    It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.
    Read full review
    Piwik PRO
    Piwik Pro's support for multiple sites saved me a lot of time. To view reports from numerous client sites, I'll have to access a single dashboard. Its digest reports save time and are simple enough for non-technical executives to understand. It gives us access to information about individual users that Google doesn't allow us to see as a whole. It will allow users to express their desires more clearly. As a result, this one is significantly more useful compared to other tools.
    Incentivized
    Read full review
    Return on Investment
    Matomo
    • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
    • It helps in improving the performance and scalability of our web application.
    • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
    • A cost-effective tool, since it is free.
    Incentivized
    Read full review
    Piwik PRO
    • We have obtained a good impact both economically and in data integration.
    • It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
    • We use the Enterprise plan because it provides us with the necessary tools and unlimited features.
    Incentivized
    Read full review
    ScreenShots

    Matomo Analytics Screenshots

    Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview

    Piwik PRO Screenshots

    Screenshot of the Piwik PRO customer data platformScreenshot of a core reportScreenshot of the dashboardScreenshot of a funnel reportScreenshot of a user flow reportScreenshot of the tag manager