Matomo Analytics vs. Splunk Enterprise

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Incentivized

Pros: Splunk is very well suited if you have multiple log sources of related data. All of them can be correlated and tasks can be automated based on the requirement. Other than alerts, Splunk can also run a specific script of your choice, based on some defined conditions. Cons: If you have a few logs but a large number of log sources, Splunk can be very expensive.

Incentivized

• One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
• The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
• And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
• Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.

• Real-time + Scheduled alerts - i-e you can set up alerts which are actively monitoring your logs
• Pretty good response time for search results. With our key/value logging, Splunk makes it blazing fast to query the data.
• Dashboards provide insights into historical data
• Love how Splunk indexes all of the data and provides keys to search on

Incentivized

• From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
• It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
• An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.

• At times some queries can run slowly if indices are not on a portion of the query you use.
• Setup time initially can be difficult if your logs aren't stored in common locations or in a common way to write the log.
• Ability to ingest logs from different locations without having to change code to put logs in a certain place (pro and con).
• Searches can be a bit more difficult to look through if your log isn't pulled in a manner that is easy to read through splunk.

Incentivized

At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.

We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.

Incentivized

When properly setup and configured, Splunk is extremely reliable.

Incentivized

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

Incentivized

Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.

Incentivized

The online course was simple clear and described the main capabilities of the solution. There is also an initial module that can be done for free so anyone can familiarize themselves with the functionality of this solution. On the other hand, however, there could be more free online courses. Maybe even with a certificate, this would broaden the group of people who are familiar with the platform while increasing familiarity with the solution itself.

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

Smooth without too many major issues.

Incentivized

We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.

Incentivized

I wanted to learn a new language that I can quickly master and implement. Splunk is easy, fun to use and best of all, it can be developed in hours not days or weeks. Splunk is fundamentally a programming language that is minimal but yet powerful enough to collect, analyze and visualize data.

Incentivized

Splunk can scale in to the petabyte per day range which of course is awesome

• By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
• By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
• Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.

• Overall very positive. It has provided visibility to what is going on within our network.
• One drawback is the time it takes to get up to speed with the application, but this is up to the user, and Splunk education is excellent.
• In my field, IT Security, there are few other friends to have in your back pocket better than Splunk. They are just that good.

Incentivized