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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Matomo Analytics

    Score9 out of 10
    N/APiwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…

    $0

    Square Online

    Score7.7 out of 10
    N/ASquare Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

    $13

    per month

    Pricing
    Matomo AnalyticsSquare Online
    Editions & Modules
    Free download (open source)
    $0
    Free 30 day trial
    $0
    limited to 30 days
    Essential
    $9
    number of pageviews (monthly traffic)
    Business
    $29
    number of pageviews (monthly traffic)
    Enterprise
    $199
    your requirements and monthly traffic
    Content Optimization Bundle
    $579
    per installation
    Growth Bundle
    $1,149
    per installation
    Premium Bundle
    $1,499
    per installation
    Email Support Subscription
    $2,090
    per installation
    Personal
    $13
    per month
    Professional
    $16
    per month
    Performance
    $29
    per month
    Free
    Free
    Free
    Offerings
    Pricing Offerings
    Matomo AnalyticsSquare Online
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOn-premise Edition is free to download and install on one's own servers.Pricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month
    More Pricing Information
    Community Pulse
    Matomo AnalyticsSquare Online
    Considered Both Products
    Matomo
    No answer on this topic
    Block, Inc (Square)
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Matomo AnalyticsSquare Online
    Web Analytics
    Comparison of Web Analytics features of Matomo Analytics and Square Online
    Feature
    Matomo Analytics
    9.8
    2 Ratings
    19% above category average
    Square Online
    -
    Ratings
    Lead Conversion Tracking10.02 Ratings00 Ratings
    Bounce Rate Measurement10.02 Ratings00 Ratings
    Device and Browser Reporting10.02 Ratings00 Ratings
    Pageview Tracking10.02 Ratings00 Ratings
    Event Tracking10.01 Ratings00 Ratings
    Reporting in real-time8.12 Ratings00 Ratings
    Referral Source Tracking10.02 Ratings00 Ratings
    Customizable Dashboards10.02 Ratings00 Ratings
    Security
    Comparison of Security features of Matomo Analytics and Square Online
    Feature
    Matomo Analytics
    -
    Ratings
    Square Online
    7.6
    31 Ratings
    8% below category average
    Role-based user permissions00 Ratings7.631 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Matomo Analytics and Square Online
    Feature
    Matomo Analytics
    -
    Ratings
    Square Online
    9.4
    22 Ratings
    19% above category average
    API00 Ratings9.417 Ratings
    Internationalization / multi-language00 Ratings9.418 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Matomo Analytics and Square Online
    Feature
    Matomo Analytics
    -
    Ratings
    Square Online
    6.6
    43 Ratings
    17% below category average
    WYSIWYG editor00 Ratings5.636 Ratings
    Code quality / cleanliness00 Ratings5.339 Ratings
    Admin section00 Ratings8.739 Ratings
    Page templates00 Ratings6.143 Ratings
    Library of website themes00 Ratings6.243 Ratings
    Mobile optimization / responsive design00 Ratings8.242 Ratings
    Publishing workflow00 Ratings5.435 Ratings
    Form generator00 Ratings7.136 Ratings
    Web Content Management
    Comparison of Web Content Management features of Matomo Analytics and Square Online
    Feature
    Matomo Analytics
    -
    Ratings
    Square Online
    9.3
    40 Ratings
    21% above category average
    Content taxonomy00 Ratings8.626 Ratings
    SEO support00 Ratings9.636 Ratings
    Bulk management00 Ratings9.621 Ratings
    Availability / breadth of extensions00 Ratings9.333 Ratings
    Community / comment management00 Ratings9.430 Ratings
    Best Alternatives
    Matomo AnalyticsSquare Online
    Small Businesses
    StatCounter
    Score9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Joomla
    Score8.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Matomo AnalyticsSquare Online
    Likelihood to Recommend
    10.0
    (23 ratings)
    9.6
    (44 ratings)
    Likelihood to Renew
    8.7
    (13 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (4 ratings)
    9.5
    (3 ratings)
    Support Rating
    6.7
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Matomo AnalyticsSquare Online
    Likelihood to Recommend
    Matomo
    If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
    Incentivized
    Read full review
    Block, Inc (Square)
    If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
    Incentivized
    Read full review
    Pros
    Matomo
    • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
    • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
    • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
    • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
    Read full review
    Block, Inc (Square)
    • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
    • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
    • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
    Incentivized
    Read full review
    Cons
    Matomo
    • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
    • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
    • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
    Read full review
    Block, Inc (Square)
    • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
    • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
    • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
    Incentivized
    Read full review
    Likelihood to Renew
    Matomo
    At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
    Read full review
    Block, Inc (Square)
    Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
    Incentivized
    Read full review
    Usability
    Matomo
    Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
    Read full review
    Block, Inc (Square)
    Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
    Incentivized
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    Support Rating
    Matomo
    The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
    Incentivized
    Read full review
    Block, Inc (Square)
    No answers on this topic
    Implementation Rating
    Matomo
    Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
    Read full review
    Block, Inc (Square)
    No answers on this topic
    Alternatives Considered
    Matomo
    It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.
    Read full review
    Block, Inc (Square)
    Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
    Incentivized
    Read full review
    Return on Investment
    Matomo
    • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
    • It helps in improving the performance and scalability of our web application.
    • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
    • A cost-effective tool, since it is free.
    Incentivized
    Read full review
    Block, Inc (Square)
    • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
    • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
    • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
    Incentivized
    Read full review
    ScreenShots

    Matomo Analytics Screenshots

    Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview