TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meiro CDP

    Score8.9 out of 10
    Enterprise companies (1,001+ employees)
    Meiro is a composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure. Unlike traditional SaaS CDPs that store customer data in their own cloud environments, Meiro is deployed privately—within the company's own infrastructure—on any major cloud platform or on-premise, anywhere in the world. This ensures data remains compliant, secure, and under the…

    $4,500

    per month per installation

    Monetate

    Score8.3 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
    Pricing
    Meiro CDPMonetate
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Meiro CDPMonetate
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Meiro CDPMonetate
    Considered Both Products
    Meiro
    No answer on this topic
    Monetate
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    82%
    Would buy again
    32 Answers
    Delivers good value for the price
    No answers on this topic
    84%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    75%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    No answers on this topic
    72%
    Implementation went as expected
    18 Answers
    Best Alternatives
    Meiro CDPMonetate
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meiro CDPMonetate
    Likelihood to Recommend
    8.9
    (3 ratings)
    5.4
    (117 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (24 ratings)
    Usability
    -
    (0 ratings)
    6.4
    (17 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.8
    (15 ratings)
    User Testimonials
    Meiro CDPMonetate
    Likelihood to Recommend
    Meiro
    - personalization (The platform helps us with execution of several triggers - abandoned shopping cart, shopping intention etc. We are not bounded by capability of platform - anything can be executed on our own.) - CDP + ETL (Platform offers two products Meiro Integrations and Meiro Business Explorer - first one is sort of ETL tool using which, we can create custom data pipelines, connect to various data sources, build own connectors and schedule very complicated jobs. Second tool is more related to creating the custom segments, schedule regular export to another marketing platforms. I like how these two worlds are split. It just make sense to work with it.) - predictive modelling (There is huge potential for data engineering and data science teams to fully operate the platform - running CLV models, recommendation engines, creating complicated data pipelines from various data sources bringing them on one place. I thing about Meiro as amazing execution platform for such teams - running CLV modelling on data marts and use outputs in Meiro.) - platform enabling collaborative work (Platform offers various departments an environemnt, where they can work productively.)
    Read full review
    Monetate
    Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
    Incentivized
    Read full review
    Pros
    Meiro
    • By being able to include segmentation operations within our customer management, it is no longer necessary to opt for the use of GDPR software, as Meiro and its end-to-end solution system is enough to cover the entire data matching quota, to properly define which salesperson is best suited to each customer (that's why we use this tool).
    Incentivized
    Read full review
    Monetate
    • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
    • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
    • The User Interface to develop new actions is not terrible.
    • Supports Single Sign On, which is the preferred method of managing users at my organization.
    Incentivized
    Read full review
    Cons
    Meiro
    • We do not agree with the derogatory opinion about our experience using Meiro, as the service proved to maintain a quite positive quality level, so we are satisfied with the investment made in the use of Meiro and with the results, it has shown us when modeling information.
    Incentivized
    Read full review
    Monetate
    • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
    • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
    • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
    Incentivized
    Read full review
    Likelihood to Renew
    Meiro
    No answers on this topic
    Monetate
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Read full review
    Usability
    Meiro
    No answers on this topic
    Monetate
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Read full review
    Support Rating
    Meiro
    No answers on this topic
    Monetate
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Read full review
    Implementation Rating
    Meiro
    No answers on this topic
    Monetate
    Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
    Incentivized
    Read full review
    Alternatives Considered
    Meiro
    We started with Meiro. There was nothing here previously.
    Read full review
    Monetate
    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Incentivized
    Read full review
    Return on Investment
    Meiro
    No answers on this topic
    Monetate
    • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
    • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
    • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
    Incentivized
    Read full review
    ScreenShots

    Meiro CDP Screenshots

    Screenshot of Native Email Channel—This is used to create and automate dynamically personalized email campaigns with a custom HTML or no-code visual editor. The email solution enables the user to pick any SMTP provider of choice.Screenshot of Customer Journey Orchestration — A drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.Screenshot of Web/Pop up Banners — This is used to create a static image or HTML Web/Mobile banners, and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.Screenshot of No-code audience segmentation — Used to create and refine targeted customer groups through a no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.Screenshot of Native Mobile Push — Activates customer segments with personalized app notifications directly from Meiro’s interface.