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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mendix

    Score7.1 out of 10
    Enterprise companies (1,001+ employees)
    Mendix is a low code platform-as-a-service offering with mobile and social extensions. Mendix was acquired by Siemens August 2018.

    $0

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
    Pricing
    MendixNielsen Marketing Cloud
    Editions & Modules
    Free Edition
    $0
    Pro Edition
    1,250
    per month (billed annually)
    Enterprise Edition
    1,675
    per month (billed annually)
    No answers on this topic
    Offerings
    Pricing Offerings
    MendixNielsen Marketing Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MendixNielsen Marketing Cloud
    Considered Both Products
    Siemens AG
    No answer on this topic
    Nielsen
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    10 Answers
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MendixNielsen Marketing Cloud
    Low-Code Development
    Comparison of Low-Code Development features of Mendix and Nielsen Marketing Cloud
    Feature
    Mendix
    9.0
    9 Ratings
    7% above category average
    Nielsen Marketing Cloud
    -
    Ratings
    Visual Modeling9.39 Ratings00 Ratings
    Drag-and-drop Interfaces8.99 Ratings00 Ratings
    Platform Security9.09 Ratings00 Ratings
    Platform User Management9.49 Ratings00 Ratings
    Reusability8.89 Ratings00 Ratings
    Platform Scalability8.99 Ratings00 Ratings
    Data Collection
    Comparison of Data Collection features of Mendix and Nielsen Marketing Cloud
    Feature
    Mendix
    -
    Ratings
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Collection of first-party data00 Ratings8.56 Ratings
    Collection of third-party data00 Ratings8.55 Ratings
    Access to Third-party Data Providers00 Ratings7.95 Ratings
    Data Classification
    Comparison of Data Classification features of Mendix and Nielsen Marketing Cloud
    Feature
    Mendix
    -
    Ratings
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Audience taxonomy00 Ratings8.26 Ratings
    Tag Management00 Ratings8.25 Ratings
    Data Analysis Dashboard00 Ratings9.46 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Mendix and Nielsen Marketing Cloud
    Feature
    Mendix
    -
    Ratings
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Data Transfer00 Ratings7.95 Ratings
    DSP integration00 Ratings7.95 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Mendix and Nielsen Marketing Cloud
    Feature
    Mendix
    -
    Ratings
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Campaign Analytics00 Ratings8.56 Ratings
    Audience Analytics00 Ratings8.86 Ratings
    Best Alternatives
    MendixNielsen Marketing Cloud
    Small Businesses
    Zoho Creator
    Score7.7 out of 10
    No answers on this topic
    Medium-sized Companies
    AppSheet
    Score8.2 out of 10
    Adobe Audience Manager
    Score7.9 out of 10
    Enterprises
    Oracle APEX
    Score9.1 out of 10
    Adobe Audience Manager
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MendixNielsen Marketing Cloud
    Likelihood to Recommend
    9.0
    (66 ratings)
    7.9
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (1 ratings)
    Usability
    8.5
    (12 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.8
    (14 ratings)
    5.0
    (1 ratings)
    User Testimonials
    MendixNielsen Marketing Cloud
    Likelihood to Recommend
    Siemens AG
    Mendix excels in scenarios involving Business Process Automation, making it a strong choice for applications requiring workflow automation, including processes like request approvals, document management, and other business workflows.Conversely, Mendix may be less suitable for projects that demand highly customized solutions with extensive custom coding. Its primary focus on low-code development may not align well with the requirements of projects that heavily rely on intricate and specialized coding.
    Incentivized
    Read full review
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Pros
    Siemens AG
    • We're able to really easily develop different views that are very specific to a customer's needs or customer's different types of user needs. So for example, the production managers can have a certain view that's relevant to them and then certain line managers can have views that are specific to them that allow them to run different scenarios which they define. So it allows us to easily build customized apps for each different type of user.
    Incentivized
    Read full review
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Cons
    Siemens AG
    • Earlier versions lacked in UI/Ux. This is still improving.
    • Since everyone and anyone can create custom add ons (widgets), Mendix could improve their quality checks (but not as rigid as eg Apple).
    • Upgradeability used to be somewhat of an issue. Version 7 looks to be handling this better than previous versions.
    Read full review
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Likelihood to Renew
    Siemens AG
    No answers on this topic
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Usability
    Siemens AG
    A 10 would say I have nothing to wish for. A 9 means I haven't seen anything better.This tool really helps you in the whole creation and maintenace cycle, so from requirements to building/modeling to testing to deploying to capturing feedback.
    Read full review
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Support Rating
    Siemens AG
    Response times are quick and you will get updates regularly about the status of your request. Even with very technical questions they have specialists that can help you with your problems it will give you an answer or help you with a work around.
    Read full review
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Alternatives Considered
    Siemens AG
    Mendix would be my preferred system all the way. The system is designed for these kinds of works. I've worked with WP and DNN but they should be used just for websites. To create an app for a business value, I would suggest Mendix. Also, the offline capabilities of Mendix have greatly improved since the deployment of Mendix 7.13.
    Read full review
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Return on Investment
    Siemens AG
    • It helps to speed up application development because of its low code by the fact that it's low code. It allows professional developers to focus more on specialized application development rather than the more routine application development that business IT and super users can do for themselves with some coaching from the IT department. So it's just allowing the more specialist professional developers.net, for example, Java in our organization to focus on more complex engineering application developments.
    Incentivized
    Read full review
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    ScreenShots

    Mendix Screenshots

    Screenshot of Agile Project Management: Collaborate. Manage. Iterate.Screenshot of Central App Management: Application Management Made Easy.Screenshot of App Store: Hundreds of building blocks to get you out of the gate.Screenshot of 1-Click Deployment: Efficient DevOps. Enabled.