Meta Business Manager vs. Over-Graph (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Manager
Score 7.1 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Over-Graph (Discontinued)
Score 5.5 out of 10
Mid-Size Companies (51-1,000 employees)
Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.N/A
Pricing
Meta Business ManagerOver-Graph (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Meta Business ManagerOver-Graph (Discontinued)
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Meta Business ManagerOver-Graph (Discontinued)
Features
Meta Business ManagerOver-Graph (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Manager
5.9
45 Ratings
25% below category average
Over-Graph (Discontinued)
-
Ratings
Boolean keyword searches5.628 Ratings00 Ratings
Filtering out noise/spam4.435 Ratings00 Ratings
Sentiment analysis6.030 Ratings00 Ratings
Broad channel coverage7.433 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Manager
7.0
61 Ratings
14% below category average
Over-Graph (Discontinued)
6.4
1 Ratings
23% below category average
Content planning and scheduling7.861 Ratings6.41 Ratings
Audience targeting7.858 Ratings00 Ratings
Content optimization6.856 Ratings6.41 Ratings
Workflow management5.846 Ratings6.41 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Manager
7.2
53 Ratings
12% below category average
Over-Graph (Discontinued)
7.3
1 Ratings
10% below category average
Automated routing and prioritization7.343 Ratings7.31 Ratings
Customer interaction histories7.648 Ratings00 Ratings
Bulk actions6.835 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Manager
7.7
58 Ratings
0% above category average
Over-Graph (Discontinued)
6.4
1 Ratings
18% below category average
Lead generation7.649 Ratings00 Ratings
Content marketing7.753 Ratings6.41 Ratings
Paid media management7.950 Ratings00 Ratings
Campaigns and promotions7.654 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Manager
6.3
61 Ratings
28% below category average
Over-Graph (Discontinued)
9.1
1 Ratings
9% above category average
Twitter6.313 Ratings9.11 Ratings
Facebook8.260 Ratings9.11 Ratings
LinkedIn5.813 Ratings9.11 Ratings
Google+5.88 Ratings00 Ratings
Instagram7.846 Ratings9.11 Ratings
Pinterest3.38 Ratings00 Ratings
YouTube7.015 Ratings9.11 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Manager
6.9
59 Ratings
11% below category average
Over-Graph (Discontinued)
6.4
1 Ratings
19% below category average
Campaign success analytics7.658 Ratings6.41 Ratings
Real-time tracking7.354 Ratings00 Ratings
Competitor analysis5.837 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Manager
7.8
60 Ratings
2% below category average
Over-Graph (Discontinued)
6.4
1 Ratings
22% below category average
Role-based user permissions & privileges7.557 Ratings6.41 Ratings
Mobile access8.257 Ratings00 Ratings
Best Alternatives
Meta Business ManagerOver-Graph (Discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Meta Business ManagerOver-Graph (Discontinued)
Likelihood to Recommend
6.2
(61 ratings)
5.5
(1 ratings)
Likelihood to Renew
-
(0 ratings)
5.5
(1 ratings)
Usability
6.2
(27 ratings)
-
(0 ratings)
Support Rating
6.1
(14 ratings)
-
(0 ratings)
User Testimonials
Meta Business ManagerOver-Graph (Discontinued)
Likelihood to Recommend
Meta Platforms Inc
Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
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909c
You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
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Pros
Meta Platforms Inc
  • Helps drive more efficient CPCs and CPMs than other social channels
  • Targets users outside of working hours
  • Helps grow Retargeting pools to use on other channels
  • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
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909c
  • Publish content on different social media.
  • Answer our community.
  • Analyze data.
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Cons
Meta Platforms Inc
  • You have to look in multiple places for a full range of analytics
  • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
  • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
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909c
  • Over Graph does not enable us to manage our community on Snapchat.
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Usability
Meta Platforms Inc
The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
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909c
No answers on this topic
Support Rating
Meta Platforms Inc
Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
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909c
No answers on this topic
Alternatives Considered
Meta Platforms Inc
Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
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909c
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Return on Investment
Meta Platforms Inc
  • Pro: It gives me a central place to manage my Page.
  • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
  • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
  • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
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909c
No answers on this topic
ScreenShots