Meta Business Manager

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Manager	Score 7.1 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A

Pricing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Meta Business Manager
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Meta Business Manager
Considered Both Products	Meta Business Manager TN Tyler Newman Marketing Director Chose Meta Business Manager Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. … Incentivized Helpful? Verified User Manager Chose Meta Business Manager When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we … Helpful? Verified User Director Chose Meta Business Manager I use both and frankly Google blows FB out of the water on reporting and diagnostic issues with campaigns. It's also much easier to access customer support should there be any issues with your campaigns or if you need help in setting up a new campaign. FBM is a necessary tool … Incentivized Helpful? Verified User Professional Chose Meta Business Manager Overall, its a great tool that allows you to target to your audience, all the above tools have different audiences and if Meta Business Manager allows you to get to yours then I would advise for you to give it a try. But be sure to use an agency or get help if you are beginner … Incentivized Helpful? Verified User Professional Chose Meta Business Manager Meta Business Manager is far superior to Adobe Campaign. As mentioned before Meta Business Manager allows businesses of all size to better manage social media marketing campaigns and quickly evaluate the success of those campaigns. Without this platform one would have to … Incentivized Helpful? Verified User Manager Chose Meta Business Manager Meta Business Manager's targeting capabilities are not as advanced for B2B as LinkedIn, but it drives much more efficient costs and still does a great job at finding your ICP. Incentivized Helpful? Verified User Employee Chose Meta Business Manager Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the … Incentivized Helpful? Verified User Director Chose Meta Business Manager Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would … Incentivized Helpful? Verified User C-Level Executive Chose Meta Business Manager Both Sociamonials and Hootsuite are easier to use. Meta has the price advantge... It's free Incentivized Helpful? Verified User Vice-President Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Verified User Contributor Chose Meta Business Manager This was a company process already in place. Incentivized Helpful? Samantha Huskey Digital Marketing Specialist Chose Meta Business Manager Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part … Helpful? Kyle Cocomise Online Marketing Manager Chose Meta Business Manager I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms. Incentivized Helpful? LS Louis Schietekat Managing Director Chose Meta Business Manager LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which … Incentivized Helpful? Verified User Manager Chose Meta Business Manager Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of … Incentivized Helpful? Rob Gokee Composer Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? Verified User Team Lead Chose Meta Business Manager A pretty robust tool. I liked it but it was way over my budget so I had to cancel it. I think they have gotten even better but pricing remains the same. Incentivized Helpful? Angela Heid Director of Social Media Chose Meta Business Manager I personally found it easier to use and the non-profits I am managing aren't on several other platforms. Incentivized Helpful? Verified User Professional Chose Meta Business Manager I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform. Incentivized Helpful? Verified User Professional Chose Meta Business Manager I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate. Incentivized Helpful? Kristi Porter Chief Do-Gooder Chose Meta Business Manager I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my … Incentivized Helpful? Josh Peichoto Digital Strategy Manager Chose Meta Business Manager We used the Facebook Pages Manager exclusively for managing out pages. We've used Synup as an alternative, but it still requires us to work in Facebook Pages Manager, and Synup has a weak product offering. We've considered using another tool to assist in managing our data for … Incentivized Helpful? Andy Fuller Director of Strategic Content Chose Meta Business Manager Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so … Incentivized Helpful? Verified User Executive Chose Meta Business Manager Not as much learning content available compared to LinkedIn Learning tools. Incentivized Helpful?

Features

Meta Business Manager

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Meta Business Manager 5.9 45 Ratings 25% below category average
Boolean keyword searches	5.628 Ratings
Filtering out noise/spam	4.435 Ratings
Sentiment analysis	6.030 Ratings
Broad channel coverage	7.433 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Meta Business Manager 7.0 61 Ratings 14% below category average
Content planning and scheduling	7.861 Ratings
Audience targeting	7.858 Ratings
Content optimization	6.856 Ratings
Workflow management	5.846 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Meta Business Manager 7.2 53 Ratings 12% below category average
Automated routing and prioritization	7.343 Ratings
Customer interaction histories	7.648 Ratings
Bulk actions	6.835 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Meta Business Manager 7.7 58 Ratings 0% above category average
Lead generation	7.649 Ratings
Content marketing	7.753 Ratings
Paid media management	7.950 Ratings
Campaigns and promotions	7.654 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Meta Business Manager 6.3 61 Ratings 28% below category average
Twitter	6.313 Ratings
Facebook	8.260 Ratings
LinkedIn	5.813 Ratings
Google+	5.88 Ratings
Instagram	7.846 Ratings
Pinterest	3.48 Ratings
YouTube	7.015 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Meta Business Manager 6.9 59 Ratings 11% below category average
Campaign success analytics	7.658 Ratings
Real-time tracking	7.354 Ratings
Competitor analysis	5.837 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Meta Business Manager 7.8 60 Ratings 2% below category average
Role-based user permissions & privileges	7.557 Ratings
Mobile access	8.257 Ratings

Best Alternatives
	Meta Business Manager
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Meta Business Manager
Likelihood to Recommend	6.2 (61 ratings)
Usability	6.2 (27 ratings)
Support Rating	6.1 (14 ratings)

User Testimonials
	Meta Business Manager
Likelihood to Recommend	Meta Platforms Inc Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales. Verified User Anonymous Read full review
Pros	Meta Platforms Inc Helps drive more efficient CPCs and CPMs than other social channels Targets users outside of working hours Helps grow Retargeting pools to use on other channels Meta Business Manager's AI does a great job in identifying our ICP based off intent signals Incentivized Verified User Anonymous Read full review
Cons	Meta Platforms Inc You have to look in multiple places for a full range of analytics The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent. Incentivized Verified User Anonymous Read full review
Usability	Meta Platforms Inc The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals. Incentivized Verified User Anonymous Read full review
Support Rating	Meta Platforms Inc Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Meta Platforms Inc Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach! Samantha Huskey Digital Marketing Specialist Read full review
Return on Investment	Meta Platforms Inc Pro: It gives me a central place to manage my Page. Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future. Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source. Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help. Incentivized Kristi Porter Chief Do-Gooder Read full review
ScreenShots