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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
    Pricing
    Meta Business Manager
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Meta Business Manager
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Meta Business Manager
    Considered Both Products
    Meta Platforms Inc
    Chose Meta Business Manager
    When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we …
    Incentivized
    Chose Meta Business Manager
    Overall, its a great tool that allows you to target to your audience, all the above tools have different audiences and if Meta Business Manager allows you to get to yours then I would advise for you to give it a try. But be sure to use an agency or get help if you are beginner …
    Incentivized
    Chose Meta Business Manager
    Meta Business Manager's targeting capabilities are not as advanced for B2B as LinkedIn, but it drives much more efficient costs and still does a great job at finding your ICP.
    Incentivized
    Chose Meta Business Manager
    Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the …
    Incentivized
    Chose Meta Business Manager
    Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would …
    Incentivized
    Chose Meta Business Manager
    Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. …
    Incentivized
    Chose Meta Business Manager
    Both Sociamonials and Hootsuite are easier to use.

    Meta has the price advantge... It's free
    Incentivized
    Chose Meta Business Manager
    This was a company process already in place.
    Incentivized
    Chose Meta Business Manager
    I use both and frankly Google blows FB out of the water on reporting and diagnostic issues with campaigns. It's also much easier to access customer support should there be any issues with your campaigns or if you need help in setting up a new campaign. FBM is a necessary tool …
    Incentivized
    Chose Meta Business Manager
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part …
    Incentivized
    Chose Meta Business Manager
    I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms.
    Incentivized
    Chose Meta Business Manager
    While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added …
    Incentivized
    Chose Meta Business Manager
    While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app …
    Incentivized
    Chose Meta Business Manager
    LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which …
    Incentivized
    Chose Meta Business Manager
    A pretty robust tool. I liked it but it was way over my budget so I had to cancel it. I think they have gotten even better but pricing remains the same.
    Incentivized
    Chose Meta Business Manager
    I personally found it easier to use and the non-profits I am managing aren't on several other platforms.
    Incentivized
    Chose Meta Business Manager
    I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform.
    Incentivized
    Chose Meta Business Manager
    I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate.
    Incentivized
    Chose Meta Business Manager
    I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my …
    Incentivized
    Chose Meta Business Manager
    Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of …
    Incentivized
    Chose Meta Business Manager
    We used the Facebook Pages Manager exclusively for managing out pages. We've used Synup as an alternative, but it still requires us to work in Facebook Pages Manager, and Synup has a weak product offering. We've considered using another tool to assist in managing our data for …
    Incentivized
    Chose Meta Business Manager
    Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so …
    Incentivized
    Chose Meta Business Manager
    Not as much learning content available compared to LinkedIn Learning tools.
    Incentivized
    Chose Meta Business Manager
    Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing …
    Incentivized
    Key User Insights
    Would buy again
    77%
    Would buy again
    20 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    77%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    76%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    73%
    Implementation went as expected
    16 Answers
    Features
    Meta Business Manager
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager
    Feature
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Boolean keyword searches5.427 Ratings
    Filtering out noise/spam4.134 Ratings
    Sentiment analysis5.829 Ratings
    Broad channel coverage7.432 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager
    Feature
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Content planning and scheduling7.860 Ratings
    Audience targeting7.957 Ratings
    Content optimization6.855 Ratings
    Workflow management5.645 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager
    Feature
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Automated routing and prioritization7.242 Ratings
    Customer interaction histories7.547 Ratings
    Bulk actions6.734 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager
    Feature
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Lead generation7.748 Ratings
    Content marketing7.752 Ratings
    Paid media management7.949 Ratings
    Campaigns and promotions7.653 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager
    Feature
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Twitter5.512 Ratings
    Facebook8.359 Ratings
    LinkedIn5.512 Ratings
    Google+5.57 Ratings
    Instagram7.945 Ratings
    Pinterest1.07 Ratings
    YouTube6.514 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager
    Feature
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Campaign success analytics7.757 Ratings
    Real-time tracking7.353 Ratings
    Competitor analysis5.736 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager
    Feature
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Role-based user permissions & privileges7.656 Ratings
    Mobile access8.356 Ratings
    Best Alternatives
    Meta Business Manager
    Small Businesses
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    Meta Business Manager
    Likelihood to Recommend
    6.2
    (60 ratings)
    Usability
    6.1
    (26 ratings)
    Support Rating
    6.1
    (14 ratings)
    User Testimonials
    Meta Business Manager
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
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    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
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    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
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    ScreenShots