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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    urllo

    Score10 out of 10
    N/Aurllo, formerly EasyRedir, is a unified link management platform for teams. It is used to control every connection across an organization's digital presence with fast, secure URL redirects, trackable QR codes and branded links. urllo gives marketing, SEO and IT teams one place to manage, optimize and analyze links at scale. No coding skills are required.

    $9

    per month

    Pricing
    Microsoft Advertisingurllo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft Advertisingurllo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Microsoft Advertisingurllo
    Considered Both Products
    Microsoft
    No answer on this topic
    urllo
    No answer on this topic
    Key User Insights
    Would buy again
    68%
    Would buy again
    21 Answers
    No answers on this topic
    Delivers good value for the price
    70%
    Delivers good value for the price
    21 Answers
    No answers on this topic
    Happy with the feature set
    65%
    Happy with the feature set
    20 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    59%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    Implementation went as expected
    67%
    Implementation went as expected
    20 Answers
    No answers on this topic
    Features
    Microsoft Advertisingurllo
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and urllo
    Feature
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    urllo
    -
    Ratings
    Ad campaign creation8.06 Ratings00 Ratings
    Ad deployment8.36 Ratings00 Ratings
    Display advertising6.46 Ratings00 Ratings
    Ad display and retargeting segmentation6.46 Ratings00 Ratings
    Sequence targeting5.95 Ratings00 Ratings
    Contextual advertising5.56 Ratings00 Ratings
    Social advertising4.95 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and urllo
    Feature
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    urllo
    -
    Ratings
    Ad dashboards6.28 Ratings00 Ratings
    Ad performance reports6.87 Ratings00 Ratings
    Ad conversion tracking7.36 Ratings00 Ratings
    Ad attribution reporting7.06 Ratings00 Ratings
    Ad forecasting and optimization5.85 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and urllo
    Feature
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    urllo
    -
    Ratings
    Ad bidding7.37 Ratings00 Ratings
    Best Alternatives
    Microsoft Advertisingurllo
    Small Businesses
    WordStream
    Score6.9 out of 10
    No answers on this topic
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Advertisingurllo
    Likelihood to Recommend
    7.4
    (70 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.9
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (11 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft Advertisingurllo
    Likelihood to Recommend
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    urllo
    If you're trying to point a domain name to a new home to stay, EasyRedir probably isn't the solution for you - you should have your hosting company handle that. But if you're looking to swap out the link the domain points to on a fairly regular basis, this service is the perfect solution.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    urllo
    • Allow you to manage multiple domains.
    • All in one place.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    urllo
    • Sometimes the Twitter links hosting the parent URL show old data from the previous links that EasyRedir pointed to, but I'm not sure if this is something EasyRedir is responsible for.
    • Their manager used to be super simple. It's updated and more modern now, but I think I liked the simpler version better.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    urllo
    No answers on this topic
    Usability
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
    Read full review
    urllo
    No answers on this topic
    Support Rating
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
    Read full review
    urllo
    We found this service at just the right time when we needed it and it was perfect for us. It's consistent and reliable and I can't imagine not using it. We use it every day.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
    Read full review
    urllo
    No answers on this topic
    Return on Investment
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    urllo
    • For us, it's just a quick and easy solution. Not too sure of the effect on ROI.
    Incentivized
    Read full review
    ScreenShots

    urllo Screenshots

    Screenshot of the urllo dashboard showing traffic by redirect group.Screenshot of how to create a redirect within urllo.Screenshot of the general urllo dashboard.Screenshot of urllo SSL/TLS certificate management.Screenshot of urllo QR code creation/management within the platform.