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Microsoft Dynamics 365 Marketing vs. Vertafore Agency Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Vertafore Agency Platform

    Score7.3 out of 10
    N/AVertafore Agency Platform is the vendor's comprehensive suite of applications for managing policies, customers, payments and claims, and integrates with other popular applications (e.g. DocuSign) to provide a comprehensive solution for agencies.N/A
    Pricing
    Microsoft Dynamics 365 MarketingVertafore Agency Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365 MarketingVertafore Agency Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft Dynamics 365 MarketingVertafore Agency Platform
    Considered Both Products
    Microsoft
    No answer on this topic
    Vertafore
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    User Ratings
    Microsoft Dynamics 365 MarketingVertafore Agency Platform
    Likelihood to Recommend
    8.7
    (8 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (5 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.0
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Microsoft Dynamics 365 MarketingVertafore Agency Platform
    Likelihood to Recommend
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
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    Vertafore
    Vertafore is great for everyday insurance service and doc storage. It works well for invoicing. Vertafore is smooth is bridging client information to PL rater, making remarketing simple. We used to reinput all of the client information in order to give quotes. Its now the click of a button and all information transfers
    Incentivized
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    Pros
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
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    Vertafore
    • searching for customers is easy
    • workflow is adjustable based upon agency's needs
    • several reporting options
    Incentivized
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    Cons
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
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    Vertafore
    • Price (although thats not a concern for my role)
    • Website "knowledge base" is difficult to navigate
    Incentivized
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    Likelihood to Renew
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Vertafore
    No answers on this topic
    Usability
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
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    Vertafore
    Vertafore is relatively easy to use for general use. The point and click features for everyday use are pretty self explanatory. I like the 2 factor security as well as the overall cloud security of the system. That is very important in todays cyber environment. Single sign on is also a big help.
    Incentivized
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    Support Rating
    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
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    Vertafore
    Its very good. They have teams for each software product they offer. They have specific teams available for specific tasks such as data migrations, upgrades, etc. The employees they hire for their support teams are always knowledgeable about their products and are good to work with. They also speak clear english which is a plus when details matter and an incorrect or misunderstood word/phrase could cause issues.
    Incentivized
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    Alternatives Considered
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
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    Vertafore
    We selected Vertafore Agency Platform after considering it's ability to provide detailed reports on everything from line of business to company comparison. We also visited another agency that was using Vertafore Agency Platform and received positive reviews from them.
    Incentivized
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    Return on Investment
    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
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    Vertafore
    • ROI is positive
    • The price for the product keeps increasing
    Incentivized
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