Microsoft Dynamics 365 Marketing vs. Zoho Marketing Plus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Marketing
Score 8.7 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Zoho Marketing Plus
Score 8.0 out of 10
N/A
Zoho Marketing Plus is a unified marketing platform for marketing teams that unifies all marketing activities in one place. The user can track all campaigns across email, SMS, social media, events, surveys, and webinars, as well as improve website performance, measure the ROI of marketing efforts, and collaborate with an internal team. The platform includes a unified workspace for project management that enables users to create activities, assign them to different marketers, view their timeline,…
$25
per month per user
Pricing
Microsoft Dynamics 365 MarketingZoho Marketing Plus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Microsoft Dynamics 365 MarketingZoho Marketing Plus
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365 MarketingZoho Marketing Plus
Best Alternatives
Microsoft Dynamics 365 MarketingZoho Marketing Plus
Small Businesses
Ortto
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Score 9.0 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
Medium-sized Companies
Quadient Inspire
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Score 9.3 out of 10
Brandfolder
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Score 7.9 out of 10
Enterprises
Quadient Inspire
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Score 9.3 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft Dynamics 365 MarketingZoho Marketing Plus
Likelihood to Recommend
8.0
(5 ratings)
-
(0 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
Usability
5.9
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(3 ratings)
-
(0 ratings)
User Testimonials
Microsoft Dynamics 365 MarketingZoho Marketing Plus
Likelihood to Recommend
Microsoft
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
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Zoho
No answers on this topic
Pros
Microsoft
  • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
  • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
  • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
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Zoho
No answers on this topic
Cons
Microsoft
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
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Zoho
No answers on this topic
Likelihood to Renew
Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Zoho
No answers on this topic
Usability
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Zoho
No answers on this topic
Support Rating
Microsoft
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
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Zoho
No answers on this topic
Alternatives Considered
Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Zoho
No answers on this topic
Return on Investment
Microsoft
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
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Zoho
No answers on this topic
ScreenShots

Zoho Marketing Plus Screenshots

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