What users are saying about
2 Ratings
56 Ratings
2 Ratings
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Score 9.5 out of 100
56 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Outgrow

Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text.Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
Dave Reid | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Outgrow
8.2
Ideation
Movable Ink
7.0
Outgrow
8.4
Approval workflows
Movable Ink
9.0
Outgrow
8.4
Content collaboration
Movable Ink
8.0
Outgrow
7.8

Content Publishing

Movable Ink
9.3
Outgrow
9.0
Content hub
Movable Ink
10.0
Outgrow
8.5
Content distribution
Movable Ink
9.0
Outgrow
9.1
Content automation
Movable Ink
9.0
Outgrow
9.2
Forms / Gated content
Movable Ink
Outgrow
8.9
Embedded CTAs
Movable Ink
Outgrow
9.4
Content promotion
Movable Ink
Outgrow
8.9

Content Reporting & Analytics

Movable Ink
9.0
Outgrow
8.6
Audience profiling and targeting
Movable Ink
10.0
Outgrow
8.8
Closed-loop tracking and reporting
Movable Ink
9.0
Outgrow
8.7
Content performance analytics
Movable Ink
9.0
Outgrow
9.1
Campaign optimization dashboard
Movable Ink
8.0
Outgrow
9.2
Competitive analytics
Movable Ink
Outgrow
7.3

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Outgrow

  • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
  • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
  • They ensure that you have a high degree of creativity.
Kawika Maszak | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Outgrow

  • Some of the formulas, if you want to do more complicated quizzes, need their help. You can do simple quizzes easily. I wanted/needed something much more complicated. They did help me out for an additional fee - but it was reasonable.
  • I would love to see more examples of how/why so I can emulate them. Or even a "duplicate" another quiz and use my own words.
Stacy Brookman | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

Outgrow

Outgrow 9.1
Based on 1 answer
The software works fast and has an intelligent design
Erdal Ek | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Outgrow

Outgrow 9.3
Based on 4 answers
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
Gary Shouldis | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Outgrow

Outgrow has a superior versatility coming to the animation, presentation of answers and results for users when completing the quiz. Also, the ability to create complex formulas for answers has been by far the most logical and extensive I have seen for a quiz generator
Doc Williams | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Outgrow

  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
Jose Serrano | TrustRadius Reviewer

Screenshots

Movable Ink

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Movable Ink Editions & Modules

Additional Pricing Details

Outgrow

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Outgrow Editions & Modules

Edition
Business Plan$6001
Essentials Plan$951
Enterprise PlanCustom Pricing
Agency PlanCustom Pricing3
Freelancer Plan$254
  1. per month on annual plan
  2. per Client
  3. per month on annual plan
Additional Pricing Details
We also have the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences you would like us to build and the complexity of each experience.

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Outgrow
8.5

Usability

Movable Ink
Outgrow
9.1

Support Rating

Movable Ink
Outgrow
9.3

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