What users are saying about
7 Ratings
35 Ratings
7 Ratings
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Score 8.4 out of 100
35 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Movable Ink

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Peter Bakalski | TrustRadius Reviewer

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.6
Percolate
9.0
Ideation
Movable Ink
10.0
Percolate
9.5
Approval workflows
Movable Ink
9.0
Percolate
8.2
Content collaboration
Movable Ink
8.0
Percolate
9.5
Content calendar
Movable Ink
7.5
Percolate
8.4
Network for content licensing/production
Movable Ink
Percolate
9.3

Content Publishing

Movable Ink
8.5
Percolate
8.8
Content hub
Movable Ink
8.0
Percolate
7.7
Embedded CTAs
Movable Ink
8.5
Percolate
Content distribution
Movable Ink
8.5
Percolate
9.8
Content promotion
Movable Ink
9.0
Percolate
9.5
Content automation
Movable Ink
8.5
Percolate
8.1

Content Reporting & Analytics

Movable Ink
8.2
Percolate
8.3
Audience profiling and targeting
Movable Ink
7.0
Percolate
Closed-loop tracking and reporting
Movable Ink
8.0
Percolate
9.3
Content performance analytics
Movable Ink
8.5
Percolate
7.2
Campaign optimization dashboard
Movable Ink
8.5
Percolate
Competitive analytics
Movable Ink
9.0
Percolate

Pros

Movable Ink

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Anonymous | TrustRadius Reviewer

Percolate

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

Percolate

Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Ashlee Taylor, MBA | TrustRadius Reviewer

Implementation Rating

Movable Ink

No score
No answers yet
No answers on this topic

Percolate

Percolate 9.0
Based on 2 answers
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Peter Bakalski | TrustRadius Reviewer

Percolate

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Anonymous | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
Anonymous | TrustRadius Reviewer

Percolate

  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Nancy Ryerson | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

Rating Summary

Likelihood to Recommend

Movable Ink
8.0
Percolate
8.0

Likelihood to Renew

Movable Ink
Percolate
10.0

Implementation Rating

Movable Ink
Percolate
9.0

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