Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site.
Moz was acquired by iContact in June, 2021.
$99
per month
SEO Tester Online
Score7 out of 10
N/A
SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.
Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees)
Chose Moz Link Explorer
When it still existed, Open Site Explorer was one of, if not the, best freemium SEO tools. Not only did its free-tier offer amazing insights and data for SEO strategy, but its paid program offered additional resources for SEO. I think it worked better than Screaming Frog …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I believe that if you are using SEO Tester Online for the lead generation aspect, it is a good choice. Now, it's not comprehensive, and it's very limited, but that's kind of the point of a lead magnet. You're getting their foot in the door. However, it's brought in a couple of leads for me.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
I’ve found that competitor tools give larger lists of inbound links.
You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
