Likelihood to Recommend It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review SEOquake is a great tool to use alongside
Semrush with the quick data that it provides on the search results page it's helpful to make quick decisions. The ability to change the SERP locale is also really nice as it helps us analyze the search results page from different locations.
Read full review Pros Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data. The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts. Read full review Gives a ton of SEO info in one area. I usually have to use a few different Chrome extensions that show different areas to get the full picture that this tool gives you up front. It gives you info on ways to improve the infrastructure of your website. It's free for the first 100 pages of audit. Read full review Cons You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly. I’ve found that competitor tools give larger lists of inbound links. You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need. Read full review The high-level parameters are nice to see, but for a new-to-the-tool person, they are confusing and don't provide a lot of explanation, unfortunately. The keyword density section is somewhat helpful but gives the density in a percentage without rationale as to what an average percentage is or what the website should aim for. Read full review Likelihood to Renew No renewal is necessary with the free version!
Read full review Support Rating I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Read full review Alternatives Considered Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review SEOquake provides more information regarding backlinks and traffic in general whereas other tools focus more on keywords and their search volume. The backlinks information it provides is also really useful in making quick decisions on which site we can focus on more when it comes to searching for backlink opportunities.
Read full review Return on Investment This has allowed me to bring more traffic to our website. This has increased our clients. This has increased our Domain Authority over 10. Read full review It helps promote a positive return on organic results. I have seen a 5% increase since using the program of organic search results only. Read full review ScreenShots