20 Ratings
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Score 5.1 out of 100
6 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

I think it's well suited to people that are looking to track keywords for their business or a number of clients. If you are looking for a single system to do site management and rankings, then this is lacking. However I think it' a good tool to use if you don't mind using multiple ones.
Benjamin S Powell | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Unamo SEO (formerly Positionly)
5.4
Keyword analysis
Moz Link Explorer
7.0
Unamo SEO (formerly Positionly)
7.0
Backlink management
Moz Link Explorer
9.4
Unamo SEO (formerly Positionly)
4.0
SERP ranking tracking
Moz Link Explorer
5.9
Unamo SEO (formerly Positionly)
9.0
Page grader
Moz Link Explorer
6.0
Unamo SEO (formerly Positionly)
6.0
Competitive analysis
Moz Link Explorer
7.6
Unamo SEO (formerly Positionly)
7.0
Site audit / diagnostics
Moz Link Explorer
9.0
Unamo SEO (formerly Positionly)
3.0
Site recommendations
Moz Link Explorer
5.1
Unamo SEO (formerly Positionly)
4.0
Task management
Moz Link Explorer
5.2
Unamo SEO (formerly Positionly)
3.0

SEO Channels

Moz Link Explorer
7.2
Unamo SEO (formerly Positionly)
7.3
Local SEO
Moz Link Explorer
4.9
Unamo SEO (formerly Positionly)
7.0
Social SEO
Moz Link Explorer
8.9
Unamo SEO (formerly Positionly)
7.0
Mobile SEO
Moz Link Explorer
4.9
Unamo SEO (formerly Positionly)
7.0
Global SEO
Moz Link Explorer
10.0
Unamo SEO (formerly Positionly)
8.0

SEO Platform & Account Management

Moz Link Explorer
8.2
Unamo SEO (formerly Positionly)
8.5
Multi-domain support
Moz Link Explorer
9.4
Unamo SEO (formerly Positionly)
8.0
Integration with web analytics tools
Moz Link Explorer
7.0
Unamo SEO (formerly Positionly)
9.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

  • Index keywords
  • Updates pragmatically
  • Amazing UI
John D Saunders | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

  • We moved off positionly as we needed more features that it is not currently delivering on, not for any fault of the application, but we just needed more.
Benjamin S Powell | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

Unamo SEO (formerly Positionly) 9.0
Based on 1 answer
Awesome product!
John D Saunders | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

Positionaly was fine really, it did its job effectively and fast, with little problems, we moved to Agency Analytics for more features, but I was very happy with it as a tool.
Benjamin S Powell | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

  • Great for watching the life of keywords
  • Works well on all three major search engines
  • Increases SEO effeciency
John D Saunders | TrustRadius Reviewer

Screenshots

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Link Explorer Editions & Modules

Additional Pricing Details

Unamo SEO (formerly Positionly)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Unamo SEO (formerly Positionly) Editions & Modules

Edition
Basic$19
Growing Teams$28
EnterpriseCustom
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Moz Link Explorer
    4.5
    Unamo SEO (formerly Positionly)
    6.0

    Likelihood to Renew

    Moz Link Explorer
    10.0
    Unamo SEO (formerly Positionly)
    9.0

    Support Rating

    Moz Link Explorer
    7.5
    Unamo SEO (formerly Positionly)

    Add comparison