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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A

    PowerReviews

    Score7.8 out of 10
    N/APowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded in 2005 and is based in Chicago.N/A
    Pricing
    mParticlePowerReviews
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    mParticlePowerReviews
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    mParticlePowerReviews
    Considered Both Products
    mParticle by Rokt
    No answer on this topic
    PowerReviews
    No answer on this topic
    Key User Insights
    Would buy again
    70%
    Would buy again
    7 Answers
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    8 Answers
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    83%
    Implementation went as expected
    5 Answers
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    mParticlePowerReviews
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    Twilio Segment
    Score8.4 out of 10
    Trustpilot
    Score6.8 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Bazaarvoice
    Score7.6 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    mParticlePowerReviews
    Likelihood to Recommend
    6.8
    (10 ratings)
    7.9
    (18 ratings)
    Likelihood to Renew
    5.5
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (10 ratings)
    9.0
    (2 ratings)
    User Testimonials
    mParticlePowerReviews
    Likelihood to Recommend
    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
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    PowerReviews
    Any site with e-commerce should have reviews if possible, to give users the confidence necessary to click "add to cart." PowerReviews is easy to implement and has highly customizable display possibilities. I would recommend them to a mid to large enterprise looking for a scalable solution. Small businesses might be able to use a more stripped down tool.
    Incentivized
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    Pros
    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
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    PowerReviews
    • PowerReviews does a good job at flagging responses so there isn't anything inappropriate on our website.
    • PowerReviews provides a nice "snapshot" of reviews with an average rating, recommendation percentage, and the main pros and cons. Making it quick and easy for the customer to get overall information.
    • It is easy for customers to leave reviews. There is a good amount of open-ended questions as well as options that customers can choose from. The system is customizable to fit our needs.
    Incentivized
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    Cons
    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
    Read full review
    PowerReviews
    • If you lack basic coding knowledge (or don't have someone on your team to set this up) it may be a bit of a challenge to get started.
    • The backend has a bit of a learning curve to it, but can be worked through easily with persistence.
    Incentivized
    Read full review
    Likelihood to Renew
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
    Read full review
    PowerReviews
    No answers on this topic
    Support Rating
    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
    Read full review
    PowerReviews
    The team over at PowerReviews was always very helpful with us and our customer service team. They responded to any questions we had quickly.
    Incentivized
    Read full review
    Alternatives Considered
    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
    Read full review
    PowerReviews
    My experience was with simple software like Google My Business, but for some Reviews & Ratings, it was good enough and supplied my demand. Once the Google world is one of the bests environments for initial and small businesses, I think using their tools someway we can sound better. If it's not the case PowerReviews will serve as well.
    Incentivized
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    Return on Investment
    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
    Read full review
    PowerReviews
    • Custom components and PowerReviews API can display positive customer feedback from an element.
    • In return for honest reviews and answers to customer questions, we provide genuine and authentic feedback and let customers strain new products.
    • Syndicated reviews help customers see how products work in real life, which increases trust in our website/business and the products and boosts conversions.
    Incentivized
    Read full review
    ScreenShots