What users are saying about
13 Ratings
This review does not include a rating.
13 Ratings
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Score 8.5 out of 100
This review does not include a rating.

Likelihood to Recommend

Muck Rack

MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
Jennifer Harrison, APR | TrustRadius Reviewer

Zignal Labs

No answers on this topic

Pros

Muck Rack

  • Identify journalists and influencers not in traditional media databases.
  • Understand what journalists are talking about topics relevant to your clients.
  • Bios: love being able to search bios, including confirming beats and interests.
Anonymous | TrustRadius Reviewer

Zignal Labs

No answers on this topic

Cons

Muck Rack

  • Muck Rack's main area of improvement needed is simply that it lacks contact information for a large chunk of journalists. Anyone from a lesser known publication is usually not included.
Anonymous | TrustRadius Reviewer

Zignal Labs

No answers on this topic

Support

Muck Rack

Muck Rack 8.3
Based on 3 answers
Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship
Anonymous | TrustRadius Reviewer

Zignal Labs

No score
No answers yet
No answers on this topic

Alternatives Considered

Muck Rack

I have used a number of different products for PR purposes including Muck Rack, Cision Point, Gorkana and good old Google searching. I find Gorkana to be the best with Muck Rack in a close second. Both are great for list building and finding the right target to pitch at a media outlet.
Anonymous | TrustRadius Reviewer

Zignal Labs

No answers on this topic

Return on Investment

Muck Rack

  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
Jennifer Harrison, APR | TrustRadius Reviewer

Zignal Labs

No answers on this topic

Pricing Details

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zignal Labs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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