MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
Twitter Counter (discontinued)
Score6.8 out of 10
N/A
Twitter Counter provided insights from Twitter for users from individuals to agencies and large corporations. Features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.
Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not.
In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data.
its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data.
In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date.
Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've used AgoraPulse and Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over AgoraPulse and Hootsuite. Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive AgoraPulse or Hootsuite packages.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
